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Car manufacturers on the technology fair CES : The extended living room

the deafening engine noise in front of the exhibition halls of the world's biggest technology fair CES: With spinning tires of the BMW machine is controlled in

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Car manufacturers on the technology fair CES : The extended living room

the deafening engine noise in front of the exhibition halls of the world's biggest technology fair CES: With spinning tires of the BMW machine is controlled in a circle drifting. Next door, keep silent, and entry-ready with the latest BMW electric cars, the electric i-series in front of the white tent of Bavaria. Rival Mercedes has also rented a large booth in the exhibition halls and the new CLA, revealing a world premiere.

That Mercedes presented the first series-production model and not a study in Las Vegas, shows the importance of CES for the auto industry. A few years ago, especially concept cars, preproduction models and digital aufgepimpte studies were in Las Vegas. Now of course there are the flying Shuttle by Bell that looks like an obese drone. And Bosch presents a study that serves only to market the services and technical building blocks that provide the Swabians manufacturers of electric cars. But in the desert town, there is also an Overview of the state of digitisation and of the Autonomous vehicle control system, and it shows: the cars are soon to be the extension of the living room on the road.

language controls the Mercedes

"The ultimate Wearable" called Mercedes the crouching red four-seater CLA and "intelligent". On demand, the car follows the commands of its owner, and that makes pretty much every press of a button unnecessary. "Hey Mercedes! Dimming time, the temperature and reserved me a table at a Four star Vietnamese, Sushi“ flight, the commands are executed. The voice control "MBUX" from the S-class comes in the CLA in expanded Form. In addition services for semi-automated Driving: keep your distance, braking, overtaking, roundabouts, taxes – all of the CLA can be employed. Level 2 out of 5 on the way to the Autonomous car.

"driving support, Big Data and digitalisation in such a way that the driver doesn't have to know or learn – that is the value of digitization for our customers," says Sajjad Kahn, Vice-President of the Digital car and mobility at Mercedes. The Stuttgart-based are mainly on the System "MBUX" pride, because the Software comes from Silicon Valley or China, but is itself developed. "Own" this "harmonized System" across all platforms of the A to the S-class "scalable" and will penetrate ever more deeply into the vehicles.

The BMW kept up with Updates fresh

A profound upheaval has swept the industry: current drives, networking and digitalization will transform the car - in software companies: "We are working as an Internet company permanently Updates", says Dieter May, BMW's, Vice-chief of the "Digital and services". 20 years ago, the Bavarians introduced the i-Drive. Four million customers are now registered on the constructed platform and evaluate the digital services in the vehicles. Suggestions for improvement are distributed BMW via Updates in short intervals. A four years ago, Microsoft started cooperation makes it possible.

The sovereignty over the data remains in the group: "Who brings Google into the car, has a Trojan horse," says May. BMW is cooperating with Amazon, but this is limited to the use of the voice applications and the associated 70 000 functions. For the important Chinese market in cooperation with Alibaba serves the same goal. But at the interface with the customer BMW to let anyone. "And we don't act, even with the data," says May. Therefore, the information about the rides and the variety of during the travel Apps used by the customers in the group are in safe hands.

data from home or from the office take

The customer May promises a "seamless" Transition of the personal digital biotope from the own residence or office. Mercedes as well. Personal music collections, E-Mails, the networked functions are the control of heating, roller shutters, light, or fridge, all of that can be controlled and monitored. And the more the car does the Driving, and Autonomous controls, the more can be done in the car on the way home or to the office.

"In the Autonomous cars, the consumer will have free time to spend behind the Wheel," says Justin heart of Warner Brothers. Therefore, the Film group has now pimped up with the chip giant Intel a BMW X5 to the "Multimedia project" and in Vegas issued. A virtual Chauffeur proposes a virtual journey through Las Vegas and the sighting of a current Batman Comics. A huge screen and Thundering and rumbling filling the passenger cabin, on the inner side of the window, the houses appear to be canyons of Gotham City. As the car steers in a traffic jam, reports the Smartphone for the delay. Then the assistant asked if they wanted to secure cinema tickets for the evening in the Smartphone you've registered, finally, a cinema visit.

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The research trip to Las Vegas is supported by the company Intel.

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