Businesses will have to contribute more to the collective well-being in the world after

The policies, and Emmanuel Macron in mind, do not stop to say: the world after the Covid-19 don't be like the world before", it is promised. No one knows at this stage what it will actually be but the French, in any case, desperately want to. And the study on the purpose of businesses, conducted may 19 and 20, by the institute opinionway among a representative sample of 1018 people, demonstrates this perfectly. Better, impressive results can serve as a spur to policy in the years to come...

If the French think that the companies should take care of their performance, 78% consider that they should also contribute to the collective well-being (social, environmental...) and so in a proportion (three out of four) far superior to that which was prominent during the debate on the rationale for the debate on the law Covenant after the publication in 2018 the report Notat/Senard on the subject. Since then, the crisis of the Covid-19 is, it is true, been there... This idea is particularly entrenched among the 50-64-years (where the rate climbs to 86%), much more than in less than 25 years (where it goes down to 69%). "The health crisis has accelerated a pre-existing trend in the relationship of French companies that are now waiting that they contribute to the collective well-being and that they no longer simply to maximize their economic performance," comments Hugues Cazenave, president of opinionway.

The health crisis has accelerated a pre-existing trend in the relationship of French companies that are now waiting that they contribute to the collective well-being

Hugues Cazenave, president of opinionway

In detail, the French wish to make sure that companies who receive public assistance contribute more to the collective well-being (91%), with again impressive scores for more than 50 years), that they more effectively take into account the well-being of their employees (91%) also, and even more for the CSP -), or that they have a responsibility vis-à-vis the territories in which they are implanted (at 90%). It will be noted, the very high scores of the top box, the answers are "totally" particularly high (between 42% and 52%), who are "more engaged and more relevant," notes Hugues Cazenave.

The respondents are still hoping that the companies that can relocaliseront their international activities in france (89%), develop a long-term vision (up to 89% for as), will engage more in the improvement of society and repenseront their role (88% each time), they will give more meaning to their activities (88% of always) or that they do more for the environment (86%). "This requirement reinforced the meaning in the practices of the firms is particularly intense in areas such as the well-being of employees, the relocation of international activities and of course the protection of the environment," notes Hugues Cazenave.

The French think that this contribution to the collective well-being would have an effect on the motivation and loyalty of their employees, on the image with customers and consumers

Hugues Cazenave, president of opinionway

In any case, for the French, it is very clear: it is important and not secondary that the companies strengthen their shares in employment, wages, and safety in the workplace (94%); life balance professional/personal life, the fact of privileging local suppliers and limitation of business trips which are not essential (91%); the equal pay women/men, and the reduction of the environmental impact of their activities (89%); the use of modes of transport more environmentally friendly (87%); the development of teleworking (to 86%), far ahead of the support to associations, with a social vocation (to 72%) and cultural (to 64%).

The best contribution to the collective well-being would be a source of motivation, loyalty and cohesion to employees (88% each), a source of recruitment of employees and of customers (85% each), a way to secure the loyalty of its customers (83%) and to increase its economic performance (82%). "The French think massively that the best contribution to the collective welfare would have positive effects both on the motivation and loyalty of their employees and on the image with their customers and consumers," says Hugues Cazenave.

The editorial team conseilleLa CSR, a concept still poorly apprehended by the salariésErrol Cohen: "the reason being, The spine for the company,"Nicole Notat: "The social investment and responsible gaining ground"SujetsRaison of êtreRSEEntrepriseOpinionwayHugues CazenaveNicole NOtatJean-Dominique Senard6 commentairesbrndgenle 27/05/2020 at 07:57

One is required to believe it... After the hundreds of billions sent to tax havens instead of being invested, credibility ? a
And now, to the rescue, the state...

loukeseble 27/05/2020 at 07:26

the world according to? the premiier minister has indicated at the beginning of his speech,we keep the cape,the rest is just powder in the eyes !

pivole 27/05/2020 at 07:11

An absolute tissue of stupidities. Already companies are extensively involved in the collective well-being by paying wages costs of taxes etc.... the French do not understand clearly that they live already in a country of collectivist. a
Then; the companies are the people who work there and nobody will make me ever believe that all stakeholders of a company will suddenly become the care bears with the sole ambition to the collective well-being
This kind of discourse is only the reflection of a totalitarianism creeping who wants to make citizens of playmobil by manipulating their brain of the more youthful age.

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