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Black Friday is gaining momentum, but still has Catch-up potential

The Black Friday wave of wins in Switzerland is becoming stronger momentum. Several hundred shops – both "physical" stores as well as Online stores – take on Friday, 29. November at the Event for bargain hunters, part. However, there are also voices claiming behavior, a more reasonable consumption.

In Switzerland, had taken the "Black Friday" in 2014, with an Initiative of the Department store group Manor walk and takes since then, every year on speed. "Since 2015, has doubled the volume of Demand in this country every year, almost," said Jérôme Amoudruz, founder of the platform for Blackfriday.ch, which lists the actions of this day in Switzerland.

About 300 million Swiss francs

For the current year, experts expect an increase of around 15 percent compared to the previous year's Event: Overall, the Swiss consumers plan according to the GfK survey, expenditure of 310 million Swiss francs. After all, the "Black Friday could be" hardly any cheaper – with a date shortly after payday, and three weeks before Christmas.

compared To other countries, Switzerland has, however, still very much Catch-up potential: In the UK, France, Germany or Italy, for instance, the Shopping Event runs according to the GfK already the Christmas sales the rank of.

success story

For the Manor is the "Black Friday" a success story. "We are seeing year on year a strong increase in sales," said a spokeswoman for the Department store group in an interview with news Agency AWP. It was already a very significant Event, even if the much longer Christmas business was still far more important.

in addition to a boost in sales, the hopes for the house were an extension of their customers: "For Manor this is also one of the ways to attract new customers, promote loyalty programs and to keep our loyal customers," said the spokeswoman.

Big discounts

for many companies, it is likely to be one of the most important effects of the Events, attract new customers. The the young Online-Shop "coffee Avenue", which offers products related to coffee and tea confirmed about: "Our primary Motivation is to generate additional traffic to our site," admits co-founder Sébastien Grillet.

on average, the discounts on "Black Friday" of high-value products amount to 15 to 20 percent, in the low price segment, they amount to 30 to 50 percent. Although it was before Christmas, not just to lower the profit margins, says Amoudruz. The revenues could be six to twelve times that of a normal sale tags and up to 15 percent of the annual turnover.

catfish cher, "Fair Friday"

In a comparison of the parts of the country, the Western part of Switzerland shows itself to be far less receptive to the shopping event, as the German part of Switzerland. Here also the influence of Germany is likely to play a role in the neighbouring country to the North of the Black Friday, already much longer and is better established, says Amoudruz.

The criticism of the Event is just listening in French-speaking Switzerland according to to. The bookstore chain Payot for this day to Protest against the "incentive to over-consumption has call" to a "Fair Friday" out. It will be on 29. and 30. November, the amounts on the receipts rounded up and the money collected from the donated to Caritas.

"The Fair Friday to make the consumers of Switzerland, one of the richest countries in the world, aware of the fact that more than half a Million people live in poverty," said Payot-chief Pascal Vandenberghe in an interview with AWP.

In German-speaking Switzerland, the action has found no imitators, which could change according to the Payot-CEO but. You have already "serious contacts", according to one could imagine that the "Fair Friday" come to be carried out year-to-date on this side of the "rösti trench". (nag/sda)

Created: 22.11.2019, 10:36 PM

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