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Bicycle helmets save lives : a New campaign to appeal to young helmet muffle

More than half of the young cyclists between the ages of 17 and 30 years of wear according to its own data rarely or never use a Bicycle helmet. 40 percent own a helmet, ten per cent wear your helmet only rare, and a further six per cent, the Federal Ministry of transport and the German road safety Council on Friday, citing a Forsa online survey of 1006 young cyclists.

Even lower the Federal highway research Institute estimates that the number of helmet-wearing young cyclists: Representative traffic observations to the authority of 17.278 cyclists last year revealed that only eight per cent of cyclists between 17 and 30 years of age wearing a helmet.

The helmet muffle stated in the Forsa survey as the main reason for your conduct, that you Bicycle helmets as inconvenient, uncomfortable or disturbing feelings (58 percent). Also many thought the helmet is not necessary or useful (22 per cent) or rejected it for aesthetic reasons (18 percent). This query is among 563 people answers were multiple.

Federal Ministry of transport and road safety Council, emphasised in the survey and the Bast-counts on Figures from the Federal Statistical office according to which in 2017, one out of every five people injured and almost one in every eight traffic fatalities was in the road on a Bicycle on the road. In the past year, the number of fatally injured cyclists rose, according to first evaluations of the statisticians even to around 14 percent.

With the new traffic safety action to the Ministry of transport and road safety Council now targeting young cyclists and motivate to carry for your own protection, a helmet. The campaign runs under the title "Looks like shit. But saves my life.“, as the Ministry announced on Friday. A face of the campaign: "Germany's Next Topmodel"candidate Alicija.

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"More than half of the young cyclists say of yourself that you never wear or rarely a helmet. And why not? Because it doesn't look supposedly cool,“ said transport Minister, Andreas Scheuer (CSU), according to the memo. "The spell is not equivalent to maybe the whole of the customary authorities in English. He brings the message, but to the point: helmets save lives!“. (AFP, dpa)

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