to say, The competition authorities of the EU, the huge group behind Beck's, the beer in Belgium is cheaper - although this is actually possible.
The beer in Belgium can be cheaper. So, it looks the EU competition Commission. They imposed on Monday against the brewing giants Anheuser-Busch InBev, a penalty of EUR 200 million. The company - the world's largest brewer, is also behind the brand Beck's - have need of its dominant position, EU competition Commissioner Margrethe Vestager.
In Belgium covers AB InBev, according to the EU Commission alone with his brand Jupiler 40 percent of all beer sales. Due to its high market share, the group could increase independently of other beer manufacturers, prices, as the competition authorities. In the Netherlands more competitive. Therefore, I offered to AB InBev be there Jupiler cheaper than in Belgium.
The company had also tried that Belgian supermarkets and wholesalers price value Jupiler shopping in the Netherlands and in Belgium. The delivery according to the Commission, for example, about some of the packaging for the Dutch market and quantity restrictions for the local customers.
The EU Commission acknowledged that AB InBev and self-corrective measures proposed have to cooperate. Therefore, we have granted in the case of a fine, a reduction of 15 percent.