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Beautyexpert Crystal That: A red lipstick can be your mood to change,
Style The world wide web is full of self-made women: bloggers, vloggers, appontwikkelaars ... This week we put a series of quick questions to beautyexpert, and founder of the first Belgian online beautymagazine GirlCrush.

1. How is your online beautymagazine ever started?

“Before GirlCrush, I worked as a make-upartieste. After five years, I needed a new creative challenge. By chatting with colleagues I noticed that there was a demand for a Belgian online platform around beauty, self-confidence, and self-care. And so was GirlCrush two years ago.”

2. What is there changed?

“The team! In the very beginning I did everything on my own. I wrote the articles at home, without final editing. Pure I. When the site began to grow, I spoke to various freelancers me to work together. Exist today we zevenkoppig team of writers and all-round creatives.”

3. What do you want to achieve with the site?

“It is not intended that we are only tips and trends from the beautywereldje. We also want to difficult themes to talk about. Think of meerwaardeartikels about self-confidence from millennials, or the polycystisch-ovariumsyndroom, a hormonal disorder. Many followers have you need to. They have in the spangle that many influencers products to promote on Instagram because they are sponsored. Therefore, there is a counter-movement: people prefer the deeper, complex themes.”

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