it has a very high level of purchase. She uses Instagram instead of Facebook. She is between 30 and 39 years old. She enjoys going to the Museum, is willing to consume and follower of the Green. Who was described here? The average organic buyer in Germany. The survey, prepared by the opinion research Institute Civey exclusively for the daily mirror shows.
on the Occasion of the International Green week, which starts this week in Berlin, has examined the survey of the Institute of nutrition of the Germans. What the customer eats in this country? What is important to you when shopping? What claims he has to be eating?
The big Trend in nutrition is, therefore, still sustainability. On the question of what shopping is you food important call, and 63.8 percent of the respondents to the aspect of Sustainability. Then factors such as a pleasant atmosphere (58.3%) or good Service (53.5 percent). The vast majority (83.9 percent) wants more products from your Region are available in the super markets. More than two-thirds would be, according to the survey, even willing to get deep in the pocket.
consumers want better labelling
The Bio-seal is for 42 percent of the German is an important aid to decision-making, a good third of the customer engages at least "frequently" to products with this Label, according to the study. Do you think that organic food will help to protect the environment, are healthier and also taste better.
However, the majority of consumers want labeling, to ensure the sustainability of food in perspective. "51.1 percent would be able to detect the climate balance sheet of life by means of love at first sight", as it is stated in the study.
a Good two-thirds of the respondents expressed the wish to have a formal animal welfare seal of approval. Greater still is the proportion of those who are in favour of an end to the mass animal husbandry (74.1 per cent) is even. Around 80 percent of Germans would pay, therefore, for the sake of the animal for meat. The same applies if the chick shredding a the end of could be prepared.
The desire for sustainability is also reflected in the theme packaging. 75.9 percent of the respondents find that super should refrain from markets and Discounter in the long term, completely disposable packaging for food.
Only a few customers buy in the Bio-supermarket
However, despite these intentions and desires are Bio-markets or delis for only 3.9 percent of the urban residents, the preferred point of purchase. On a weekly or farmer's markets, only 4.4 percent of German citizens a buy according to the survey, in the section preferred. In rural areas it is 8.8 percent more.
Nearly half of the respondents buy most frequently in supermarkets such as Edeka or Rewe, about a third at discounters such as Aldi or Lidl. The most common is a cheap provider for 21.8 per cent for Lidl. Behind the Aldi Nord or Süd and Netto (without a dog).
17.7 percent of men and 10.4 percent of women eat at least once per week ready meals. However, each of the third to cook every day for yourself. In this case, each Fifth makes Maggi. Source of Inspiration is the Internet in cooking. Two-thirds of the respondents are looking for new recipes most likely to be online.
insects as a meat-Alternative are skeptical to order
it can be seen In the case of delivery services, therefore, 2.8% of the German at least once per week ready meals. The favoured kitchen for 36.9 percent of the German in General, the country of their own, then food from Italy, Thailand, and Vietnam.
And also, when 40.2 percent of the customers are concerned about animal welfare, the love of cattle, pigs, Wild game and poultry, but so far, that you would consume instead of them substitutes from insects. The latter is certainly the case for the vast majority of 68.1 percent. Even more important than the sustainability of the impact on the health of the citizens according to the survey, anyway.
last week, the state Ministry of economic Affairs had published in the nutrition report of a similar survey. The inventory of the food Minister, Julia Klöckner (CDU) had shown that consumers seeking to eat sustainably, finished products are consumed.More about
nutrition report 2019, The German eat less and less meatThorsten Mumme
The complete results of the Civey-survey here.