Apple in crisis – are forced to lower the price on the Iphone

"Apple is in crisis – are forced to lower the price on the Iphone"

"the bigger they are, the heavier is the case, is it. Teknikjätten Apple's race is evidence of this."

"Since the beginning of november, the hideous 1 900 billion erased from the company's market capitalization – and now you are forced to lower the prices on their phones."

"the Data around the price reduction reported by the Wall Street Journal, and relates to the extremely important market in Japan. According to the newspaper, Apple is on the way to subsidise the mobile operators who sell the new model, the XR, which was launched in september together with the models XS and XS Max."

"Just the XR model has fewer bells and whistles than the other two but the same price tag as the older Iphone 8 – a factor that contributed to weak sales figures. It is unclear whether Apple is now forced into similar actions in other regions and the company would not comment on the newspaper's information."

"In Sweden, the Iphone is clearly number one at Elgiganten, one of the major telekomförsäljarna. Team of press officers Jessica Wallin said that customers are reluctant to switch operating systems, which means that Apple has a loyal crowd of customers, without wanting to reveal any sales statistics. In Androidsfären, the competition is harder, where Huawei had a strong year, according to Wallin. Most demand at Elgiganten, Apple is followed by Samsung and Huawei."

"But analysts TT spoken to absolutely believe that they are significantly more expensive, the newly released Apple phone can have an adverse effect on sales."

"For Apple, a decision to subsidize the sales to be yet another sign of how the situation changed dramatically. Just over three weeks ago saw everything out as usual, Apple's share was valued at 222 dollars, about 2,000 dollars, and even if October have shaken the market was viewed Apple as customary as a safe and secure investment."

"When it is now trading around 176 dollars, it means a fall of 20 per cent, or a case with over 200 billion dollars since november 1, when the interim report was released, and the worst period of the share since the financial crisis of 2008."

"– this is the most negative view I've seen from investors in Apple since 2014, 2015. Every single bear comes out from hibernation, " says Dan Ives at investment bank Wedbush Securities to CNBC, referring to the trend when the market is negative, that is to say, björnmarknaden."

"The negative factors that come to affect the downfall is multiple:"

"It all started with Apple's interim report, where the company mainly announced lower Iphoneförsäljning than expected but also faded prospects. The company also announced that it will stop reporting the number of units sold, something that was interpreted in some cases as you want dark bad numbers even if competitors like Samsung or Google to do this."

"Then has a number of sub-contractors, in turn, vinstvarnat after which it was called."

"as this has also several Wall Street players have chosen to alter their view on the stock and lowered riktkursen. The big question now is whether this is a temporary hack in Apple's success story or the beginning of a deeper fall?"

"On 1 november, the Apple its latest interim report."

"the Earnings per share came in 2:91 dollars, compared with 2:78 dollars in the average of the analysts."

"Revenues for the quarter were 62.9 billion dollars. The analysts predicted on average 61,57 billion dollars."

"the Company sold eur 46,89 million Iphones, lower than expected (47,5 million)."