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Apple iTunes Plus in the Christmas business

The US technology group, Apple has made in the past quarter despite the weakness in iPhone sales, more profit than analysts expected. The profit was according to the on Wednesday, the company announced the Figures at 13.7 billion dollars.

He was four per cent lower than in the prior-year period. The revenue rose by two percent to 64 billion dollars. The Apple share price rose to around two percent.

the weakening of the iPhone business was Offset by growth in other business fields, in particular in the case of services, and Wearables, so, the body-worn computer systems, such as Smartwatches. The services include, among other things, music services, banking services and Software.

The iPhone accounted for 52 percent of the total Apple business. In the quarter, it was still a little less – in the past few years, the Smartphone is often around two-thirds of the proceeds.

stabilization in China

In China, Apple managed to, in the meantime, to stabilise the business, re – sales declined last just over two percent to 11.1 billion dollars.

According to the head of Apple Tim Cook , the group achieved the best revenue growth. Customers and experts "rave about the new-Generation iPhone," said Cook. In addition, the introduction of Apple TV was expected to "with voltage". With a view to the Christmas business in the next quarter, the group was "very optimistic", said the head of Apple.

interest-free instalment purchases

The Christmas season is by far the most important time for the iPhone group. Here, devices such as the Computer clock Apple Watch, and the AirPods earphones, as well as the business with subscription-based services are becoming more and more important. In the United States are more purchases, Rates, iPhone-business boost: users of the in-house credit card Apple Card will soon be able to purchase a smart phone interest free over 24 months lines.

For the current quarter, Apple forecast on Wednesday revenue growth to 85.5 to 89.5 billion dollars. In the prior-year quarter, a slump in China had taken care of business for a decline to 84.3 billion dollars.

headwinds because of currency exchange rates

Into the Christmas business, Apple is now, among other new iPhone models with significantly improved camera as well as a refreshed clock and improved AirPods. For the analyst, Tony Sacconaghi of the financial company amber sales forecast for the Christmas quarter, therefore far enough. Apple referred, inter alia, on against the wind due to unfavorable currency rates and the positive effect in the previous year, due to the launch of a new model of the Macbook Air. (chk/sda)

Created: 31.10.2019, 04:37 PM

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