Apple expects revenue continued to decline

Apple after the worse than expected outcome of the Christmas business to further declines. For the current quarter of the year of the iPhone-the group expects 55 to 59 billion dollars in sales. In the prior-year quarter, it had been well 61 billion dollars.

In the Christmas quarter, Apple met with Revenue of 84.3 billion dollars, quite accurately, the beginning of January reduced estimate. This meant a year-on-year decline of five percent. Apple had declared the fall-with an unexpectedly lower demand for iPhone in China.

Expensive models

The win was despite the significant decline in sales almost on previous year's level with almost 19,97 billion dollars, as Apple announced after U.S. market close on Tuesday. It probably helped that Apple is selling, although obviously less iPhones – but there were more expensive models on offer. In the Christmas quarter of 2017, Apple had earned over 20 billion dollars.

The group called for the quarter for the first time, no sales figures of its devices, but only the sales in the individual regions and product categories. Thus, the revenue in China fell in the end of December completed first quarter, almost 17,96 around 13,17 billion dollars.

The iPhone, there was a decline in sales of around 15 percent to nearly 52 billion dollars. The Smartphone brought in still good 61 percent of Apple's revenue – otherwise, it had been more than two-thirds.

More services

At the same time, the service business, and includes the storage-Service-iCloud, the streaming service Apple Music and the group's share of Proceeds from App sales grew by 19 percent to 10.9 billion dollars. The long weakening of the iPad with the new, more expensive Per-model, a jump from 17 percent to 6.7 billion dollars in sales.

The division with the Apple Watch , the speaker HomePod and other devices such as the AirPods headphones increased sales by as much as a third to $ 7.3 billion. Also, the business with the Macintosh computers. Here, Apple was able to increase sales by 8 percent.

Although it is disappointing to miss the Sales expectations for the Christmas quarter, showed the Figures by the strength of the Apple business in the width, said head of the company Tim Cook. The group had made for the past quarter of a year originally, with revenue of up to 93 billion dollars.

Apple shares rose after trading hours after the numbers template temporarily by more than four percent, although the forecast for the current quarter was below analysts ' expectations. (nag/sda)

Created: 29.01.2019, 23:34 PM