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Analyst with focus on russia about the purchase: the Drawing of the map completely

" I think it is interesting, good and exciting. It is particularly important that it comes in a financially strong buyers, with the objective to try to save all these local papers, " says Robert Rosen.

Norwegian amedia's interest in the group, he had predicted before the other.

– It is a great media company with great success. Unlike Bonnier, they have a great knowledge of the local newspapers, " he says.

" It sounds cliché, but you draw on the map altogether. This is a situation we've never seen in Sweden, " says Robert Rosen.

He points out that it was not long ago that politicians were advocating diversity, a large number of owners and a breadth of views as possible within the industry.

" It was a different time when they saw how it had always been with the media market. Ago have come home to roost. It has not gone well for Stampen and Mittmedia has ended up in crisis. The entire media fighting against the decreased ad revenue, says Robert Rosén.

" I really hope that it gets better. A paradox has been to not at least Mittmedia have seen themselves as pioneers. For me it has been a mystery, because every single reader from Stockholm to Örnsköldsvik, has been able to note more and more material has been developed centrally, not locally.

He continues:

– Their self-image has not been correct. There, I hope and believe that Bonnier together with Amedia is going to change. I also hope that they, to some extent, for back the papers to what they were, " says Robert Rosen.

Bonnier News and Amedia buy the media group's Mittmedia

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