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An American humiliates the German car industry

for a Long time the German car manufacturer have smiled on Tesla and its CEO Elon Musk. What is this California upstart should be able to wear – a dazzling figure, which shows trains per day travelling from megalomania – a success-oriented industry? So they produced more of its gasoline and Diesel, about the rich profits enjoyed, and no reason to be seen, reversed, and set the course in the direction of electro-mobility. If at some point the story about the big break will be posted in the car industry, the missed years in an important Chapter.

at least since the diesel scandal, and the ever tougher CO2 requirements of the EU, which are necessary to reach the climate goals, laughs no more. Now will be made in our neighbouring country, hectic, what has previously been missed. Electric cars and Plug-in Hybrids come in quick succession on the market. VW to controls, and even fully and builds its future heavily on the battery cars. Whether this strategy will work out, no one can say today. What is clear is, it costs billions.

Elon Musk has done with Tesla is twofold: He has first shown that it is not going to build without a hundred years of experience with electric cars that work. This Musk has been recognized that it is not enough to only build the cars, but that one needs to deliver the charging infrastructure. While the drivers of other E-need to plan for cars on longer trips complicated, where you have your car on the road can charge and then hope for the planned charging station is free and also works, there are Tesla owners are smiling to their Super-Chargers.

electric mobility sexy

The second thing that has managed to Musk, is perhaps the even greater feat: He has brought the electric mobility from the corner of the Eco-pioneers and sexy made. It applies to people with money (because Tesla's are expensive) as sexy, to drive a Tesla. With the quality of the cars it has to do only a little, because it is by no means outstanding, but is lagging behind the Standard of premium vehicles from other manufacturers. How long has this cool Image, is therefore uncertain. Because of money Tesla has not earned with his cars so far. And the numbers Tesla is a niche manufacturer. It is, therefore, in spite of everything, Ballyhoo, the Musk understands staging is second to none, not sure if the pioneer from California will survive in the long term, if the wave of E-cars is an established European manufacturer, or the Newcomer from China flooded the market.

However, the announcement of Musks, to build in Berlin, his first so-called Gigafactory in Europe, not only cars, but also the batteries are to be produced comes, for the German competition at an inopportune time, Yes, it resembles formally a humiliation. This is because the German manufacturers huge savings plans, and make deletions unrest in the workforce that are necessary to be able to the huge investment in the future of lift, comes Musk with a new factory around the corner; and the politicians around the German capital are already dreaming of Thousands of new jobs.

battle of the battery cells

For Germany, the largest car maker in Europe, is revived with the planned Tesla factory still a good message, not only because of the old economic principle that competition in the business. Because, in the case of electric mobility, it's no longer about who can build the best or most beautiful cars. The decisive battle is beaten to the battery cells. Who is in the development of the next Generation of cells in the front, will be among the winners. Tesla, the works in the process of cell production with Panasonic, had a head start. How big he is and if he is still available, is controversial.

The German car manufacturers have gone to the development of its own cell production because of the huge costs and the great lead of the Asian manufacturers and, therefore, the most important factor in the value chain of electric cars is given. In retrospect, this was a key error. It is less jobs, because cell factories are highly automated. But it would be gone, the innovation process itself. In the meantime, new collaborations with Asian producers, even with planned works in Germany. If there is now Tesla comes to that, could be a fruitful competition for the cells of morning, the uses at the end of all.

Created: 13.11.2019, 17:52 PM

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