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Amazon plans to open first supermarket

Los Angeles – Woodland Hills. It is important to be aware of this place, in the of all supplier Amazon its the world's first supermarket made of stone and mortar to open. 67'000 people live in the district of Los Angeles. Most of them earn neat and are light-skinned, and the main employers are insurance companies. It is no coincidence that Amazon starts there.

The group makes more and more on the real world. There are 16 shops, Amazon Go hot, those high-tech shops, where not at the cash register, but via the Amazon App will be charged (read here, what other online retailer stores open). There are Pop-up Stores, the so-called 4-Star stores. And there are stationary book stores. Two years ago, the group purchased also for 13.7 billion dollars in the whole foods market chain is Whole Foods 365 stores, there are now 506.

Expansion, with shops

Some people call the set of Thomas Watson "There is a world market for maybe five computers" – the biggest failed prediction of the story. Maybe you will quote soon to the Whole Foods founder, John Mackey, once said that the Amazon was not competitive.

Amazon is expressed only vaguely to the new supermarket in Woodland Hills. So far, only the planned opening was confirmed, after tenders had caused a stir. There is no information about how this supermarket is the hot, and whether more are planned – only that he was going to be different from the stores of Whole Foods, and Amazon Go.

There should be an "ordinary" supermarket. In the Amazon universe, this is an indication that a big Plan is behind this.

There should be an "ordinary" supermarket. In the Amazon universe, this is an indication that a big Plan is behind this. "Every new project of ours has lasted for years," said Amazon founder Jeff Bezos once. At the time, he announced that Amazon Web Services today with a big margin the market leader in the area of Cloud Computing.

"you want to optimize the supply chain for food," says Juozas Kaziukenas, Manager of the analysis company Marketplace Pulse. The food business – $ 800 billion will be implemented in the United States per year – works differently than with books or clothes. Most of the customers want to see Steak and salad, before you buy food, you can hardly send it back. The Goods must different, chilled, fresh products are transported separately. It is the famous last mile in the logistics, the last piece on the way to the customer.

"Amazon wants to gather as much data about how this supply chain works," says Kaziukenas. "This information will then be used to perfect the Internet trade."

There are some places in the USA, are so exceptionally usual that companies will use you as a test market. Fast-food restaurants, for example, products always test first in Columbus, capital of Ohio. The analysis of Amazon has apparently revealed that Woodland Hills is a good test market for the Experiment, with the supermarket that will, perhaps, be at the same time, a warehouse.

Difficult logistics

Amazon needs to optimize its logistics in a close-knit network. Who wants to deliver fresh food within two hours, the needs of the stations as close as possible to the customer.

The food industry is highly competitive, other companies come up with new ideas. Walmart, for example, has just redesigned its delivery service. the Amazon here's your billion-dollar corporations that have recognized the digital change also.

So much to Amazon for their customer-friendliness known, so much so, the company is also notorious for its working conditions. When you pay the advertised positions – 16.90 dollars per hour for a kind of branch managers – so far, more in the lower range. The only reason that the supermarket project is going to be observed probably critical.

Created: 14.11.2019, 20:09 PM

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