First Insight, a platform that retailers on the basis of data analysis helps to their businesses to prepare for the future, conducted for this study, 2 separate surveys. One in december 2017, with 1,000 participants. A year later, in september 2018 interviewed them again to 1,000 participants. Although the people who participated in the survey all American and selected they are also persons who participate regularly in online surveys. But according to a survey of Creamode, the Belgian modefederatie, there is also in our country, a change is coming. From the study that, last year they published, shows that 56% of Belgian men are always in tip-top want to look, 37% reported to like shopping and 31% think it is important to make one's own clothing style. For Belgian women are those figures still a lot higher, but it indicates to men that like shopping, not a rare breed anymore.
From the research of First Insight shows that more and more men are shopping online in contrast to women. In a year, the number increased from 38 to 41%. While only 40% of the women in 2018 online shopte. A year before that was 46%. Yet it is striking that 25% of the men reported as much as 6 times per month to go shopping in the shopping street. Only 15% of the women equals that number. The participating men shopten in 2019 also the same using their smartphone as a women.
First Insight gives stores and brands the council to the perception that only women love shopping. “Men are becoming more active shoppers and that will likely only increase in the future. Ignore them and consider their wishes. Both in terms of facilities in the shops and online, but also in terms of the price.”
Previously gave to the British market research firm Euromonitor that they expect that the sales of men's fashion this year will increase to 431 billion euro, while last year around 395 billion euro was. Many fashion brands has played there already. So launched Jacquemus, a particularly popular brand among fashionistas, last summer a first men's collection. The British designer Stella McCartney picked up in 2017 with an initial line for men. Louis Vuitton with Virgil Abloh and Dior Homme with Kim Jones invested than a lot of money in a new (expensive) creative director for their male section. With result. The first collection of Virgil Abloh for Louis Vuitton sold so well that even the sales record of the popular collaboration between skatemerk Supreme and the French fashion house pulverized. A collection that is also specific to men.
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