What will it be? Lamb with courgette millet and Dill or the veal with cucumber, melon and garlic. The choice of the guest to the Gourmet Restaurants, but the dog. Manufacturers such animal feed, food grade, Terra Canis, a German company, which since 2017, the majority of the food multi - Nestlé . Its CEO, Mark Schneider has declared that pet food is one of the most important areas of the group. As the Figures for 2018 show, the good reasons.
United States as the largest market
The business with dogs and cats, from cuts better than most of the other areas of growth, new problems company. In the past year, the organic sales growth, which excludes Acquisitions and currency effects, the range of pet food amounted to 4.5 percent. Group-wide, the figure was only 3 percent. The division of water, which should also include the Schneider-defined growth drivers, even made a Plus of 2.3 percent. Animal feed accounts for 14 percent of group sales of Nestlé.
The biggest market is the USA. "In the Americas, it is the most important category for Nestlé, even before coffee," says Laurent Freixe, head of the Region.
Not only the turnover of the pet food is above average, also the operating profits are high margins of 21.6 percent. Nestlé it is easier to raise prices than in other segments. To save up for the pet that is out of the question for many owners, apparently. Nestlé knows that dogs and cats have in the distribution of the household budget priority. The dog is, according to Nestlé, even before the spouse. According to Mark Schneider, who owns a dog, the Pets as full-fledged member of the family – and, increasingly, also in emerging countries. Holder serve your Pets in these countries, more and more animal feed instead of food scraps. These products grow in the case of Nestlé in these regions in the double digits.
gluten-free dog food is a hit
Pets are a billion dollar business. According to the market researchers at Euromonitor lagder sales value of pet food in the year 2018 in the world at 90.8 billion dollars. Nestlé is committed to the same Trends as in the case of food. In the Bowl of meat is coming more and more often in organic quality. The ingredients list should meanwhile remain as natural as possible.
On the packaging of Nestlé brands such as Purina is prominent, what is not contain: preservatives, or artificial color, flavor or fragrance are increasingly frowned upon. More and more Pets are among the Allergy sufferers, or they are kept by their owners. Gluten-free dog food sold in any case. Nestlé-Chef Mark Schneider wants to focus more on Premium products and their natural ingredients to even more stress. He sees another Trend: "Personalized animal feed is gaining importance," says Schneider.
feed for senile dogs
In the United States has brought Nestlé recently food for older dogs with memory problems on the market. To help animals with advancing age have problems to recognize their owners. 2018, Nestlé purchased the UK-based Online dog food suppliers Tails. There, buyers can make the food according to the preferences and diet needs of your favorite. Nestlé is interested in further purchases. According to "Financial Times" is one of the canadian Champion Petfoods, one of the investors the investment company of Bedford Capital. Nestlé is believed to have offered 2 billion dollars for the manufacturer of Premium feed.
Schneider has set itself the goal to focus the world's largest food producer more. The core business of water, coffee and infant food in addition to pet food. What is performing within the group's below-average, depends on the sales slip.
the meat of the group wants to handle in the future, especially for the cat and dog. In the food cutter relies on a vegetarian. "Plant-based products offer much higher growth opportunities than those from meat." The sausage manufacturer Herta were the company, therefore, provides for the sale, such as Nestlé on Thursday announced. High in the course are imitations Schneider instead, vegan burgers and other Meat. "Consumers of plant products to turn to. Because we want to," says Nestlé boss.
Created: 14.02.2019, 19:48 PM