Silicon Valley has disrupted how people do business. The rise in agile startups has created a generation of companies where employees enjoy flexible work schedules and open floor plans. Despite the constant drive to “disrupt,” there are some basic features that every company needs, whether it is one year old or reaching 100 years in business. Make sure your company has these six essentials.
1. Branded PowerPoint Presentations
How you present yourself to others speaks volumes about your professionalism and commitment to meeting your obligations. If you have a shoddy PowerPoint presentation with confusing slides and strange icons, then you can distract your audience and have a difficult time winning them over.
Instead, consider working with PowerPoint presentation companies that can take your logos and colors to create a professional template for your graphs. You can use this template regardless of whether you need to win over potential investors or close a sale.
2. A Quality Security System
When you first open your doors, you might think you can get by with a good lock and staff that you can trust; However, there are risks around every corner and even startups can be targeted for theft. Consider investing in a security system like Verkada that is made for enterprise businesses. Their technology includes features like license plate recognition and door controllers to limit access. This system can protect your company from internal and external theft.
3. Google Analytics
By 2019, 91% of businesses used social media marketing to drive customers in-store and to their websites. However, fewer businesses actually developed strategies around these social media campaigns and tracked the data from them. Google Analytics is free to use and lets you track several key metrics related to your brand. You can also easily present the data you find through Google slides, empowering your team to make smart marketing choices when allocating funds or determining the best branding options.
4. Training Programs
According to LinkedIn’s 2019 Workforce Learning Report, 94% of employees say they will stay at a company longer if it invests in them. This means the company takes time to train staff members and build them up internally.
You don’t need a large budget to train your staff - especially if you are a new business. For now, set aside a learning budget where your employees can attend conferences or sign up for online classes related to their field.
Remember: What your employees learn can be applied to their work for increased productivity and growth.
5. An Employee Handbook
When your company first starts out, you might only have one or two people on staff. You might not see the need to have a handbook when there are so few people. However, as your business grows, you will be happy to have this resource on hand.
The handbook covers everything from disciplinary guidelines to PTO. Not only will it reduce the number of questions that employees have about company operations, but it will also create standard operating procedures that can apply to all cases.
6. Customer Reviews and Testimonials
One of the best resources at your fingertips is your customer base. Work with your top customers to pull together case studies and other testimonials to share with leads. Some of these reviews can even be added to slides on your websites or visual presentations for your sales team.
If your potential customers see that you have made other people happy, they will perceive the risk related to your business as lower than before.
These features are small, but they can make a big impact on your operations. Whether you are updating your presentation design or making a business presentation for additional marketing funds, these tools can help you succeed.