That data is the Gold of the 21st century. Century, is not new. However, this knowledge seems now to the McDonald's around, and the Fast-Food giant's biggest acquisition to have for 20 years. For rumored $ 300 million, the US group has bought the Israeli Start-up Dynamic Yield in the last week. The company's core business is data using artificial intelligence to evaluate and measures for the sale of Goods therefrom. But what is a Burger chain, now with this Tech Start-up?
in fact, the largest Fast-Food company in the world invested for several years in its technological infrastructure and expanding all of its locations in the so-called "Restaurants of the future". Here there is table service, the food is freshly prepared and you can put together his Burger individually to order computers. In Berlin, 23 locations have been converted, such as McDonald's told the daily mirror. A year ago, the group brought out a new App that could for the first time, order food mobile. In addition, the group relies on a personalization of the offer.
68 million customers per day
With Dynamic Yield to be led to this development now. "When you have 68 million customers every day, there is a huge potential to learn from their behavior and the technology return," commented Steve Easterbrook, CEO of McDonald's, the co-operation.
The customer should note that in the next few months. Because in the future, McDonald wants to propose to his customers, the food, the fits of the Artificial intelligence of Dynamic Yield, at any given Moment the best. In this analysis, various factors play a role: weather, time of day, location of the restaurant. In the case of registered customers, the Software recognizes on the basis of past orders, favorite dishes. It is full in a Restaurant, dishes are proposed, which can be prepared quickly.daily mirror Background of digitalization & KI try it Now for free! the
The Trend at McDonald's, shows up
The Software will come up in the App, on the order vending machine and at the Drive-In counters. McDonald's has tested the procedure to 2018 in some stores in the US, where it is to be in the current year also introduced nationwide, then worldwide.
After McDonald's announced at the beginning of this decade, record sales, was the company in the years to follow in a crisis slipped. Sales dropped, market share dropped; it was a chain, which is unhealthy mass processing, time. However, since the Digital and personalization strategy to increase sales.More about
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In the case of Dynamic Yield will not change, despite the new owner in the first lot. Whose client list includes international companies such as Ikea, Urban Outfitters, or the Berlin-based Start-up Hello fresh already.