125 years of Breakfast cereals: Detox, thanks to Cornflakes

John Harvey Kellogg warned against sugar and carnal food, and invented therefore the famous cereal. But ironically, thanks to flakes with added sugar Kellogg's to a billion group. Now it goes backwards, sugar waiver is to ensure that the cash registers keep on ringing.

Thomas Spinnler, boerse.ARD.de

by John Harvey Kellogg: The health Apostle and his fight against the Americanitis

Always with shops Laden, the life of the essence: The modern pace became so furious that you mithielt hardly. Especially in the cities, you rushed constantly stressed out by the crowds. Who took the time for a proper meal? Mostly devoured you anything Sticky on the roadside. Time for decent Chew? Hardly!

The whole misery of the anonymous mass of society began already with the Breakfast, the most important meal of the day. Let us look at a typical "American Breakfast". Sausages, bacon, Egg, Sausage Gravy, a sauce of minced pork, and pancakes with maple syrup and fried potatoes - fat, meat, sugar. The result: exhaustion, anxiety, Depression, digestive disorders, the so-called Americanitis. The cure: Detoxify with Cornflakes.

Thought of that had the antidote, the doctor, John Harvey Kellogg, helped his younger brother Will Keith. Were patented Cornflakes, exactly 125 years ago on the 31. May 1894. Thus he laid the Foundation for today's billion group, the Kellogg Company (Kellogg's).

a man with A Mission

of Course, doctor Kellogg was not naive enough to think that Breakfast cereals from grains would make a grey, unhappy people, again cheerful Americans. Kellogg followed the end of the 19th century. Century a holistic approach, as we would say today: He recommended to avoid flesh foods and sugar, as well as alcohol, tobacco, tea, coffee, and Sex. To do this, thorough Chewing, physical exercise, and daily each Morning after Breakfast and a bowel lavage – this would detoxify the body.

for More course information about Kellogg

Battle Creek Sanatorium: physical exercises, avoiding meat consumption and Chewing

The topic is not employed the author of numerous books only theoretically. Of course, he practiced what he preached. And he was mission enough, in order to let other to his wisdom here. Kellogg ran a Sanatorium in his hometown of Battle Creek, Michigan. Among his guests writers such as Scott Fitzgerald and George Bernard Shaw, an entrepreneur like Henry Ford and actors such as Sarah Bernhardt, where he served for a Breakfast cereal.

they existed at the time of boiled, then pressed and heat-dried wheat, served with a little salt, which is sold both brothers along with other snazzy food products, and Kellogg's books about a mail – order business, with more or less success.

An Empire, thanks to added sugar

by Will Keith Kellogg: Better business and marketing man

To the younger brother Will Keith, who proved to be not only a better businessman but also as a clever marketing strategist, a captivating idea. He added the flake mass, which could now also consist of Corn, sugar cane. The voice, although not perfect of the Wellness philosophy in the form of his brother, made the product but to an unprecedented sales success – but with side effects.

For John Harvey was not Sweet acceptable. The dispute over the sugar in the Breakfast cereal apart, brought to the brothers. Will Keith founded his own company, the Battle Creek Toasted Corn Flake Company, which eventually became the Kellogg Company was formed. Sugar made from a simple company to a Billion company that now generates more than $ 13 billion in sales annually. Today, the renunciation of sugar to ensure that Kellogg remains a billion group.

Detoxify and slow down

Kellogg's corn flakes production: Directly from the factory to the table.

Because life has not been comfortable since the invention of the corn flakes. We rush from appointment to appointment, eat, press run on the road, us a coffee to go in the stomach. Thanks to the Smartphone we are looking at every couple of minutes on the latest Headlines, the excitement level is always high, in between is tweeted, liked, and posted - and in the evening with alcohol sedated.

In times like these, it can be helpful to remember that there have always been times like these. Again, people want to slow down life, detoxify the body and abdominal exercises. From sanatoriums to the modern Anti-Burn-Out reserves have been, there are Spa clinics, there are Detox programs, fasting, diet consultant. Sugar is no longer in demand.

Kellogg's products: the main thing colorful was yesterday - now it's healthy

This forces the Kellogg's group to his roots to remember. Many of the products, the food giant has today in the program, are rejected by the customer. The modern Consumer prefers, until further notice, fresh, low-sugar food is an experience, the other is essentially American corporations such as Coca-Cola or McDonald’s.

Simple food, simple life

Under the brand name of W. K. Kellogg, the group therefore offers sugar - free, organic and Superfood products. The market for sugar-free diets will continue to grow according to experts, by 2021 annually by more than 10 percent, and Kellogg's would like to earn. And only a few weeks ago, Kellogg announced to sell the biscuit and snack division to the Italian confectionery manufacturer Ferrero.

John Harvey Kellogg, who by the way, a peanut butter and a light shower, and coffee - and meat-replacement products invented, it would probably be good news. He died at the age of 91 years, nine years, before he had reached his goal to be a hundred years old, such as the New York Times (NYT) in an obituary on 16. December 1943, wrote – as "the determined practitioners of the rules of simple food and life".

source: boerse.ard.de

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