100 Percent Journalism. No Fairy Tales

All of the Major, at least very briefly, Angela Merkel, Donald Trump, the Pope, Greta Thunberg, Joe Ackermann and Martin Luther King. But the main role in this short promotional video plays Gabor Steingart. " journalism begins when others want you to be silent," he says with importance pregnant voice. And adds: The issue of harmless journalists, as well as half-truths. Therefore, there had to be a "reboot" for independent journalism.

Gabor Steingart, 56, Journalist, book author and media Manager, don't want to invent Less than the journalism. "We want to work as the first German editorial team, without the advertising money, because we believe that editorial independence and financial dependence on the large display fit the customer in time," he says. His rhetoric is very reminiscent of the founders of the "Republic", the Swiss media Start-ups.

A money lender and he has found this already: The Axel Springer AG, publisher of "image" and "world", will take 36 percent of the new company. Company boss Mathias Döpfner spoke of "publishing partners", they will develop joint projects and also in the Expansion of the reach and technology to help. The new company was funded over several years, says Steingart.

"exercise" of the readers

readers will in future also lenders and shareholders. About ten percent of the shares are intended to be scheduled for the issue of registered shares, so the company always knows who the shareholders are. "We want to mobilize the German bourgeoisie, for the freedom of expression," says Steingart, who would like to retain for the foreseeable future, the majority of the company. In addition, should be given the readers a Chance to engage themselves in a journalistic style and to the major debates. To a private Academy to be established, the "exercise helps", as Steingart formulated.

Also on the outside, one wants to distinguish itself from other media companies. Heart to be a vessel of 40 meters long and 7 meters wide. With electric drive it is supposed to be from 2020 on the river Spree on the road, equipped with Newsroom, Studio and event area. Club members and shareholders get exclusive access. Steingart: "The ship and the presence of an editorial in the immediate vicinity to the Reichstag and Kanzleramt, also is a Symbol of our watchdog role: We are in the process, but not one of them."

In February last year, was Steingart has been as the publisher and managing Director of the "trade sheet" with immediate effect, dismissed. As the basic differences were "significant legal issues". For the "Handelsblatt" he had developed a daily Newsletter which was a success. After retiring, he made a "Morning Briefing" which will be sent every day, and currently has around 100'000 people reached.

to where to come in future revenue, says Steingart. But he promises to be by Video: "100 percent journalism. Not A Fairy Tale."

(editing Tamedia)

Created: 12.05.2019, 22:31 PM