Alcala la Real will be celebrating World Tourism Day next Sunday using new tourism promotion materials. Juan Manuel Marchal, the local authority, and Marino Aguilera the mayor, were responsible for presenting the three new promotional materials. This new strategy will help to increase the destination's sales. In the last issue of FITUR, the logo of Turismo Alcala la Real had been presented. Now, the brochures, street maps that focus on the historic centre, as well as a magazine about the destination are being updated. Managers emphasized the "important renovation", which is also a tourist-level improvement. They also added safety and hygiene measures.
Although it was a rare summer, certain tourist activities were supported by both locals and tourists. Marino Aguilera, a local tourist, stated that even though he didn't have all the data, the number of visitors to the town has dropped only 13% since 2019. This suggests that tourism promotion campaigns are having an impact. This figure, while lower than previous years, is still much higher than we expected. Mayor of Tourism has pointed out the great merit of the assistance given by the citizens to the programed activities.
Marchal mentioned that the Hendrix Agency was responsible for the design, and that the text was created by the Tourism Area technicians, who thanked them. These new materials include QR codes that provide complete information. They are also available online through digital platforms. This is a vital aspect of tourism.
Three materials were renewed in the first phase: the destination magazine, streetmap focused on historic center, and company brochure. The historic center and the Fortaleza de la Mota are the main resources. He highlighted eight must-sees within the brochure, including Fortaleza and Llanillo as well as sunsets from different viewpoints, Plaza del Ayuntamiento Palacio Abacial Pilar de los Amos, Compas de Consolacion, and the natural landscape, which is being a great attraction right now. The brochure was redesigned to include the tourist companies and businesses with the SICTED tourist quality badge. Marchal reported that the brochure includes a stamp for a parking voucher so tourists can get two hours free parking in Los Alamos.
The destination magazine, which is half-way between a locality guide brochure and a regular brochure, was the final and most comprehensive work. During the presentation, the Councilor for Tourism stated that "In this magazine we have represented history and heritage; culture; city; rural tourism; leisure and experiences." Each one is represented by a symbol that makes up the new logo for the tourist destination. This symbol, in turn, is associated with a color. To make the design more appealing, the commitment to the image as the main focus of the design has been one the most important changes. Moreover, the inclusion of opinions from those working in these four sectors has also made it stand out. It offers 14 additional spaces for visitors interested in arts, culture, and sports, just like the streetplan.
The mayor of Tourism highlighted the promotion of the area on digital platforms. He made daily publications in each profile and updated both the website and the tourist app. . This next task is to add promotional material in other languages, although Spanish is the most popular language, as it receives the majority of visitors from Spain. The deadline for Fitur's next edition was set by the Tourism Area. This is another great challenge that they are currently working on and will present a new version.
World Tourism Day