Vera will place her bets on the use of information and communication technology in the tourism resources of the municipality. This is thanks to a monitoring program that will receive a regional subsidy for 30,000 euros. The total investment will be 36,000 euros. This project aims to use Big Data and artificial Intelligence to improve tourism management. This will enable tourists to get highly personalized information even from their home countries before they plan a trip to the Levante region in Almeria. Vicente Garcia Egea, head of Tourism in the Province, stated that the goal is to meet the new needs and adapt to the new situation after the pandemic.
Jose Carmelo Blanco was the person in charge for the tourism portfolio in Almeria and they met to discuss the projects and the Ministry's support. The meeting focused on the creation of a system with cameras that will give real-time information about visitor flows and influx at tourist sites of greatest interest within the municipality.
Juan Marin said that the project, which was subsidized by his ministry, will not only provide tourists and visitors with personal information about the destination but also "feedback to the city council" that will help with decision-making for municipal services with "the management of occupation, agglomerations or flows".
He said that they will have an "interesting database to promote tourism," while also pointing out that this will allow them to "develop other interesting tourist activities, complementing traditional, family, sun, and beach tourism." Garcia Egea also highlighted Vera's "immensible tourist resources", which, in summer, can reach a population up to 60,000 people, compared to the nearly 20,000 who live in the municipality.
He emphasized the "future vision", which it is trying to achieve "as an intelligent city for tourism".
Vera Town Hall is not only a tourist attraction, but also a pioneer in facilitating teleworking. This is making it possible for residents and visitors to come to telework here, Vera Town Hall stated.
The territorial manager pointed out that this diversification would enhance Vera, Bayra's ancient city, which was buried five centuries ago by an earthquake. Archaeological excavations are currently being done in the Cerro del Espiritu Holy.
"It has been an important boost to cultural tourist in the province, that is why Vera is taking a very prominent position thanks to that diversification that reduces the seasonality of tourists, which of course, from the Ministry of Tourism Almeria, there's no doubt, we will continue to support", he said.