What does it actually do to people in the football stadium when second place is unattainable for their club? You could ask that to the fans of FC Bayern Munich, who haven't slipped into the lowlands of the 1st Bundesliga in the past ten years (at least not at the end of the season). Or you look at what they do during the games in their Allianz Arena.
Vodafone measured once in the first half of the season: FC Bayern Munich fans sucked up an average of 61 megabytes of data per capita and game from the Vodafone network. They lead the data league table.
Now the Bayern fans are sometimes maliciously denigrated as “opera audiences”. That comes mainly from the atmosphere in the stadium, less because of the football. Why follow the game scenes in detail when the team (almost) always wins anyway? Is the smartphone a welcome distraction? And so Bayern also take first place in the data league table. That could be an explanation.
It's more difficult with second place, which Hertha BSC occupies. The club is also far from number 2. However, for other reasons. Instead, the "old lady" is fighting badly this season and thus against relegation. And so there is hardly a stadium that is less busy than the Berlin Olympic Stadium, which is partly due to the club's chronic lack of success, but also because of the size of the stadium. When the 75,000-seat arena is only half full, fans can quickly get bored. The smartphone then brings some comfort.
Borussia Dortmund ends up in the relegation place in the data league table. The fans use almost half as much data as Bayern. Here, too, the explanation is obvious. The Signal-Iduna-Park has been voted the most atmospheric and beautiful stadium in Europe several times - and is almost always sold out. Anyone who gets a ticket enjoys every second. The smartphone does not come into play.
The situation is similar with VfL Bochum in the penultimate data league place. Football is being worked on here – and the fan has to help. If the team manages to stay up in the league, each and every one of the 26,000 spectators will have to join in the excitement, which is hardly compatible with fumbling around on your smartphone.
Of course, not every fan is the same. That's why Vodafone has enriched its evaluation with a representative survey among 1000 regular stadium visitors, which the opinion research company Civey carried out in mid-February.
Almost every third guest claims that they never use their smartphone during the game. Four out of ten respondents call up results from other places during the game, and slightly fewer take selfies, videos and photos with them. Only one in ten uses the phone.
All mobile operators have now upgraded their networks in the stadiums. Where previously it was not even possible to call up scores via app after kick-off, Netflix can even be streamed today.
Nobody goes to the stadium for that. Nevertheless, the amount of data in the stadiums has doubled compared to the pre-Corona period, according to Vodafone. The fan's greatest fear is probably responsible for this: missing a goal during the time in the toilet. Football is now being streamed there via Sky and Dazn – even if only one in ten fans admits to using their smartphone at this location.
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