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In this edition of our podcast "Die Medien-Woche" we talk to Jens Schröder. The data analyst from the industry service MEEDIA has dealt with the current results of the long-term study on mass communication by ARD and ZDF. While it is not surprising that young people watch less linear television than in the past, it is remarkable how quickly usage is declining here.
We will discuss with Schröder what this means, above all, for the strategy of private television broadcasters, what effects this has on the advertising market and what role the streaming services play. It is fitting that Netflix has just announced the start of an ad-supported subscription for the beginning of November. In Germany, Netflix then costs 4.99 euros per month, but there are some restrictions. Whether this step can stop the decline in subscribers?
The "Media Week" is a podcast about the world of media and its makers. Christian Meier, editor at WELT, and Stefan Winterbauer, editor-in-chief of the industry service Meedia, talk about the most important topics of the week every Friday. Background, analytical, entertaining.
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