THE MOOD OF THE DAY - In the absence of agreement between the distributors, the big guys are very likely to eat the little ones raw from this May 19 in theaters. A hard blow, even fatal, for French diversity ...
Already showered, the joy of seeing the cinemas finally open again? Behind the scenes of the recovery, cacophony and chaos are brewing. The concerted effort to which distributors seemed to have agreed to avoid the rat race between all the films in a hurry to be released is turning into a fiasco. It was about building a common vision allowing, in a free market, a balance of forces present and attention to the interests of the small versus the big. The meeting which brought together the distributors, on May 5, resulted in a finding of disunity. It will be, stupidly, the law of the jungle.
No room for unique works?
For the spectators, the waltz of the films which will begin on May 19 will undoubtedly appear more brutal. After the impression of opulence that the shambles of releases will give, this comeback of films risks turning out to be murderous, as singular works are in great danger of being tossed aside, or of ending up being crushed.
In this race for success, no holds barred. Programming leaving less room for curiosity, a feeling of uniformity, these are the first symptoms dreaded in movie theaters after summer. The failure of dialogue and exchange today could spell the end of the wealth that the big screens had known, until now, to safeguard in France.