The Vuelta Ciclista a Espana has been accompanied by Hams and Sausages Pena de Seron in all stages, with the assistance of Carrefour.
The company from Seron was again present as an exhibitor. This allowed everyone to enjoy the quality and exquisiteness of all the products the company has been making for over a decade (black pudding, longaniza blanquillo salami, sobrassada and many other items). Pena-Cruz, who was on the route for the cycling tour, gave away a bag full of products to anyone who stopped by them. Many of these recipients were close to the runners.
Pilar Cruz, the company's Commercial Director was present for another year on different stages. Cruz highlighted the overwhelming response from the public to the stand. "With more than positive comments about the taste or quality our products; also, valuing the initiative that we have given the public," Cruz said.
Pena-Cruz products are guaranteed to be high quality thanks to years of handcrafted production, exceptional customer service, meticulous control and traceability of all items, professionalism of workers and managers, and the use of traditional recipes in the preparation of black pudding and the rest of the products.
Enrique Cruz, his children Pilar and Enrique Cruz, and Pilar Pena, his wife, manage the company. They have been a leader in this sector for many years through hard work and the sale of products across the provinces of Almeria and Andalusia.
Enrique Pena founded the company in 1988. He runs it.