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The Andujar Chamber of Commerce encourages digital transformation of retail businesses

There are resources to help small and medium-sized businesses achieve greater digitization.

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The Andujar Chamber of Commerce encourages digital transformation of retail businesses

There are resources to help small and medium-sized businesses achieve greater digitization. At a press conference, the Andujar Chamber of Commerce, Industry and Services discussed its training program, as well as dynamization and advisory aimed at the municipal commercial sector.

Eduardo Criado (president of the Andujar Chamber of Commerce), Ana Pena (manager of the Andujar Chamber) and Angel Luis Calzado (head of Internal Trade), presented the three actions that make up the Retail Trade Support Plan 2022, which is designed to provide a boost to the adaptation and digital transformation of commercial sectors.

Eduardo Criado is the president of the Andujar Chamber of Commerce. He stated thatI hope this program and all of its actions are well-received by the commercial sector of Andujar. There are many technological requirements in the retail sector, and these actions have high quality and are abundant. The Andujar Chamber of Commerce offers you a completely free service. Technologically, trade has changed so drastically that it is essential to adapt.

Ana Pena, manager of the Andujar Chamber of Commerce, Industry and Services, explained that the program was based on 3 lines of action.

4 training workshops

Four workshops for professionals, entrepreneurs, freelancers, and businessmen in Andujar will be offered. They cover topics such as digital marketing, online selling strategy, and new formats and tools that can help you get more visibility on social media.

These workshops are intended for merchants, businessmen and entrepreneurs, as well as the unemployed.

June 22nd. Workshop on WOW techniques for surprising on social networks>> will be held at 09:00 in Teatro Principal de Andujar's Rehearsal Room. This workshop is designed to provide tools that will surprise followers with new, interesting, or motivating content. It will attract attention, improve interaction, and expand the community.

- 12th July. Workshop Social networks. This is the perfect platform for your company to showcase its products and services. 9:00 a.m. 9:00 a.m. This workshop will be focused on how to attract customers and promote companies via social networks. Learn how to create engaging, unique and effective content at a professional level.

- 12th July. Workshop Keys to publishing in successful networks today>> 10:00 a.m. Headquarters Chamber of Commerce, Industry and Services of Andujar This training will help you to share the best practices for managing Instagram professionally. Effectively manage your profiles and get the best results. This includes understanding the preferences of users, their experiences, and the formats used by other companies.

Point of sale diagnosis

Angel Luis Calzado, head of Internal Trade at the Andujar Chamber of Commerce, Industry and Services, outlined the free analysis, worth EUR1,200, that the Andujar Chamber of Commerce, Industry and Services provides to the commercial sector via the Point of Sales diagnosis. A comprehensive questionnaire is used to assess the technological advancements and modifications in commerce. The results are then used to make recommendations to improve facilities or business management to increase their competitiveness in certain sectors like commerce. electronic, online sales, digital visibility...etc. Six Point of Sale Diagnoses are available. Soon, the deadline for applications will be open.

Commercial Dynamization

This line of action is the Andujar Chamber of Commerce, Industry and Services. It promotes, disseminates and revitalizes Andujar's commerce. Due to the covid 19 crisis, the Editorial for the Promotion of Commerce of Andujar produced its first and second editions. The digital magazine was well received by both the commercial sector as well as the users. The Chamber of Commerce has a new commercial revitalization activity for 2022. It is related to street performances, and the opening of shops.

These initiatives were developed by the Andujar Chamber of Commerce, Industry and Services within the framework of Retail Trade Support Plan, which is funded by the European Regional Development Fund of the European Union and the Secretary of State of Trade for the year Resources for greater digitization in small and mid-sized businesses.

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