The Open Night is tomorrow, August 21st, so that you don't miss out on the date, but still take advantage of summer nights, D'Alcala merchants' organization has organized this year's edition. The night will feature shops that will remain open until 11:00 pm, entertainment, and special offers to encourage residents to shop.
Pepe Parra (secretary of the association) confirmed to IDEAL that this idea was to continue celebrating the previous year's activity and encourage residents to shop in the town. Pepe Parra stated that the proposal has been supported by around 30 different establishments, which include fashion, accessories, electronics, opticians and others. These items are distributed all over the town as they are located in the historic centre and the areas of Avenida de Andalucia and Avenida de Europa, Isabel la Catolica, and other areas. The establishments also offer discounts and animation. However, they have created a gift that will unite them by creating a large lot which will be raffled off on Saturday at noon using some ballots. These ballots will be distributed to those who purchase tonight.
The local merchants are also working on important dates like back to school. They told the media that they have already begun planning to run a campaign to celebrate this day. They know the most important moments and try to make it more appealing by launching offers or actions linked to them.
A local association, which was established just one year ago. It has launched projects like the collaboration with AFANIES. Members of the local entity get a discount at local establishments who sign up for the campaign.
The group started a campaign called "Two Meters from You" to remind people of the safety distance, trust and proximity of nearby establishments. This was in the hope of encouraging purchases in these establishments. The group recalled that security and capacity will be considered, even though it was a "festive" evening.