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Cazorla will host "Jaen Destination Adventure", a conference that brings together professionals in the tourism sector. Speakers will share their successful experiences in active tourism to promote the province's status as an adventure destination.
Francisco Javier Lozano was the deputy for Promotion and Tourism. He visited this town today to address the organization and held meetings with Antonio Jose Rodriguez, the mayor, and Jose Caballero, the president of the Sustainable Tourism Association in the Natural Park of Cazorla Segura and Las Villas.
Lozano stated that the conference had two objectives: to support the meeting of leading Jaen agents and to raise awareness and train them. He also pointed out that the conference will feature different speakers who will share their experiences in the adventure tourism industry.
In this spirit, the Bergueda Region Development Association will be present in Barcelona. This organization has established itself as one of the most popular spaces for hiking, mountaineering, or with the EspuBike-Murcia tourist experience, featuring its BTT routes through the Sierra de Espuna.
The conference will feature Julio Rodriguez, a mountain racer, talking about the tourism profile of this segment. In addition, the Jaen Provincial council will present the promotion actions for the Jaen Destination Adventure program, which is planned for next year.
The details of the family trip for bloggers/specialized journalists will also be revealed. It will take place in the Sierras de Cazorla and Segura Natural Parks and in the Sierra Magina Natural Park.
Participants will have the opportunity to experience firsthand the opportunities offered by Jaen province for practicing different sports in nature, such as winter climbing, climbing, cycling trips, outdoor sporting competitions or the race program to mountain integrate in the national circuits.
The deputy for Promotion and Tourism said that the new strategy was created in 2018 to promote the province's natural areas as places for adventure activities. This was an unimaginable line of work.
Francisco stated that the competition is open to both athletes looking for official competitions in the various modalities and advanced users who travel every weekend to practice and train outdoors sports in high-level environments. Javier Lozano
