ARD boss Kai Gniffke sees great progress in the fight against missionary or didactic reporting in the public media. Around 2014 and the looming asylum problem, there were definitely such nuances in the texts, said Gniffke on Friday in the media committee of the Magdeburg state parliament.
Specifically, Gniffke referred to the stronger appearance of the AfD on the political map of Germany at the time. "You noticed between the lines that you should subliminally tell people what to think," Gniffke explained. We have learned from these mistakes and are now trying to deal with this "phenomenon" in a journalistically clean manner. His mantra is to treat the AfD like any other party.
In the committee, Gniffke campaigned for political support for the reform processes in public service broadcasting. Among other things, it is about changing internal structures and, as a participant in social discourse, not losing touch with younger generations. The broadcasters have to stand up to international tech companies when it comes to streaming services. Otherwise he fears a “generation gap”.
The ARD boss emphasized the pace at which changes were already being pushed and promised a series of drastic changes in the program, in administration and in quality control. "I didn't say we want to do this, we will do it." He wants to be measured by that in the not too distant future.