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According to a recent court decision, a company may not label products as "climate-neutral" without further explanation. The logo causes consumers to assume that the company avoids or compensates for all significant emissions, said the Higher Regional Court (OLG) Frankfurt am Main on Friday.
Consumers do not assume that the company sued in the dispute actually excludes certain types of emissions. Therefore, the advertising is misleading. (AZ: 6 U 104/22; Frankfurt District Court: AZ 3-12 O 15/22)
In this case, a manufacturer of ecological washing, cleaning and cleaning agents sued a competitor. The plaintiff described the term "climate neutral" as requiring explanation and the competitor's advertising as opaque and misleading. While the district court had dismissed the urgent application, the Higher Regional Court allowed the appeal and agreed with the plaintiff's reasoning.
A “climate-neutral” label obliges the manufacturer “to provide information about the basic circumstances” of the claimed climate neutrality. The decision made in the summary proceedings cannot be contested.
"Kick-off Politics" is WELT's daily news podcast. The most important topic analyzed by WELT editors and the dates of the day. Subscribe to the podcast on Spotify, Apple Podcasts, Amazon Music or directly via RSS feed.
