It was not easy to take on a task, but it was even more difficult in the face of the coronavirus. However, there are people who can make the most of crises. This is Rosa Maria Valdivia and Jose Manuel Alameda. They manage the local Caregivers initiative, which aims to ensure conciliation in Alcala homes. IDEAL spoke to them to learn more about their idea and how they came to be able to show that even in difficult times, positive ideas can still have value.
While some may believe that it is insane to take on a pandemic situation, Caregivers knew that this was the right time and they took the leap. Alameda Valdivia had been working for a while on the project, but it wasn't until they were in confinement that did they decide to make the leap. Jose Manuel Alameda explained that Cuidadorables is a result of the need to today reconcile work and family. Multiservices is a local company that specializes in finding caregivers for the elderly and the small of the house.
The group has already started its activity with 10 staff members who have special qualifications in teaching, psychology, or courses and training that focus on elderly care. Alameda stated that it was a satisfying job, helping families and creating jobs for the local population. Alameda was struck by the number of unemployed highly qualified individuals in the municipality. She stated that she wished they could expand the workforce as a future plan. Future that would include expanding the activity to Alcala la Real, its villages, and also offering their services in nearby towns like Castillo de Locubin Frailes, Alcaudete, or Castillo de Locubin.
Despite the fact that entrepreneurship takes a lot of time and effort, the young couple saw the potential and responded to it with IDEAL.
The new normality and the society's changes are driving a rising trend of conciliation. Caregivers and other companies are able to help families organize their time and organize their activities, without sacrificing anything.
Their services might be more sought after at times like the start of the school year and the next olive campaign. Diverse needs and a local response.