Caja Rural Granada opens its first branch, taking its proximity model to Algeciras

Caja Rural Granada today opened its new Algeciras office (Cadiz) location. This premiere marks the continuation of the exciting expansion plan by Caja Rural Granada, which opened the Jerez de la Frontera branch in 2020.

Antonio Leon, president of Caja Rural Granada; Jeronimo Luque, the general manager, Jose Aurelio Hernandez, and Victor Herrero, the manager for the Malaga-Cadiz region, attended this morning's opening ceremony at this facility, located at Calle Alfonso XI.

They wanted to accompany the entity in this act, as well as more Caja colleagues -who represent all areas-, other institutions highlighting Jose Ignacio Landaluce, the mayor of Algeciras and Juan Lozano, the president of Mancomunidad del Campo de Gibraltar.

The new branch is modern and welcoming. It has been designed with sustainability in mind. This ensures that the bank provides the best local service possible.

It is important to highlight the immense importance of Algeciras as the new Caja Rural Granada headquarters. It is located in a strategic area, which serves as a communications hub with Africa. The city also has the largest port in the Mediterranean and a significant business network in many sectors.

Caja Rural Granada ended last 2021 with 38.2 millions euros in profit. The campaign, Faithful to Our Roots, was launched by the entity. It focuses on its core values of providing the best service to its customers, offering the best products, with empathy, sustainability, and social responsibility.

From today, the financial institution is committed to providing a personal, close, and friendly customer service policy to Algeciras. It has customer service hours that run from 8:30 a.m. until 2:00 p.m. and several other contact options, including the telephone. These include the branch (856 035 191) and Customer service in the event of loss or other issues.

It has also launched the Ruralvia mobile app, which allows you to perform favor operations from any location. The application is supported by Maia, a virtual assistant and the My Personal Manager service, for customers who are "more digital". The company will soon integrate other contact and attention channels, including WhatsApp or a new customer support.

It also takes a responsibility for the territories in which it is present. It collaborates with groups and organizations through its Foundation and Education and Promotion Fund to support the mission of helping the most vulnerable. It promotes cooperation and encourages training in new areas such as digitalization courses for companies. However, it does not forget to provide relevant training for the agricultural sector to improve crop techniques.

It has also launched a new product line to promote sustainability. For the future and the present, it is crucial to take care of the environment, promote social cohesion, and promote balanced economic growth. It has thus made sustainable products accessible to customers in the areas financing, investment, and means of payment such as the Personal Loan For Sustainability Vehicles or the Energy Efficiency Loan. It also considers Socially Responsible Investment (SRI), which incorporates social, environmental and good governance criteria into decision making.

The entity's efforts to ensure sustainability in payment to its customers is noteworthy. This is evident in the new Algeciras office. It has implemented systems that encourage energy savings and a sustainable cashier which reduces environmental impact.