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The car dealership, often in the industrial park on the outskirts, is still the first port of call for most Germans when they need a new car. But habits are slowly changing. This is shown by a representative survey by market researchers from YouGov among 2030 license holders, the results of which are exclusively available to WELT AM SONNTAG.
According to this, 43 percent stated that they could imagine buying a car entirely on the Internet - i.e. leaving the traditional trade on their side. With 52 percent agreement, men were significantly more open to buying a car online than women (35 percent). Selling online is very attractive for the industry because the costs are much lower.
The client of the survey is the used car platform Heycar, which has an interest in driving online car sales. The number of people interested in buying a car online has almost tripled since the beginning of the year, says Stefan Page, the platform's board member for operational business. A prerequisite - in addition to the guarantee - is then also dealers as contact persons in the vicinity. “Products that were previously unimaginable to buy online now end up in the shopping cart as a matter of course,” says Page. However, this is not the case for the majority of customers, as the survey shows.
When asked which products they never bought online before, but now regularly, 28 percent of respondents named clothing, 15 percent travel and five percent bicycles. Ten percent buy household appliances online. If you apply this to car purchases, stationary dealers will not become unemployed anytime soon.
