New Zealand's government shows sympathy for young people with broken hearts: Since Wednesday, a new campaign has been offering the country's youth support during painful separation phases. With the help of videos, podcasts and posts on online platforms such as Instagram, "Love Better" aims to encourage young New Zealanders to move on from a failed love and the pain that comes with it.
"Breakups suck.. but you can turn them around for the better. Be the master of your feelings,” says a video accompanying the campaign. The new campaign is aimed at the "community of newly separated people" - it wants to help them prevent "a little lovesickness from turning into a lot of pain".
A young sufferer is determined in the video: "I'll do it, honestly," he says. "This is getting ridiculous, it's getting so out of control." "I have to get over her," he then says - and blocks his lost crush in the online networks.
According to the polling institute Kantar, six out of ten young New Zealanders between the ages of 16 and 24 have experienced a failed relationship – mostly “hurting experiences”. According to the United Nations Children's Fund Unicef, the country has one of the highest suicide rates among young people among industrialized countries worldwide.
According to Minister Priyanca Radhakrishnan, who is responsible for the campaign, the government wants to invest the equivalent of around 3.7 million euros in the project over the next three years: “We know that separations hurt. We want to support our youth - and let them know that there is a way out without harming themselves and others.”