"We try to find how to give reality" to the jewels imagined by the designers while taking into account the constraints of the manufacturers and the wishes of the leaders, says Dana Naberezny, the manager of the workshop opened in 2018 to restore momentum to the creativity of the venerable jeweler and accelerate the launch of new products.
Like the chunky link necklace recently signed for pop superstar Beyoncé.
The workshop will open its doors to the general public for the first time from October 14 to 16, as part of the Special Days organized by LVMH.
The world leader in luxury plans to visit a total of 93 of its sites usually inaccessible to amateurs.
The jeweler founded in 1837 and immortalized in the film "Breakfast at Tiffany's" ("Diamonds on Sofa") with Audrey Hepburn, passed into the fold of Bernard Arnault's group in early 2021, for 15.8 billion dollars.
In its design and innovation workshop located a few blocks from its headquarters on the mythical 5th Avenue, the group relies on the cohabitation of computer-aided design specialists, engineers, quality experts and craftsmen. -jewelers to design original collections of impeccable quality, explains Dana Naberezny.
Some technicians come from aeronautics or electronics for their knowledge of the properties of metals. Members of the team worked in other luxury sectors.
Along with rows of computers illuminated by powerful white light to simulate daylight, the workshop includes 3D printing machines creating wax prototypes to capture what the piece of jewelery would look like when worn.
In another room, a bracelet is opened and closed thousands of times by the articulated arms of a robot to ensure that the hinge will stand the test of time, while a machine continuously pulls on a chain to check that it will not break.
At the back of the workshop, their eyes sometimes fixed on a microscope, the craftsmen-jewelers polish, file or cut gold, silver or diamond jewellery.
In a corner of their room hang tools that have sometimes been kept for several generations.
"These hammers are reserved for working precious metals", warns a poster.
"We really try to find a balance between people who have a long history in jewelry and people coming from other sectors", remarks Dana Naberezny. "This melting pot of individuals allows us to generate more ideas."