The German sporting goods manufacturer Adidas wants to withdraw its objection to the logo of the "Black Lives Matter" foundation at the US Trademark Office.
Adidas asked the authority in an application on Monday to reject the registration of the logo with three parallel yellow stripes under the slogan "Black Lives Matter" as a brand for clothing or shoes because it is associated with its own protected three-stripe design could be confused. The trademark office had given the foundation until May 6 the opportunity to comment.
Two days later, the company made a U-turn: "We are already about to withdraw the opposition to the Black Lives Matter Foundation's trademark application," said a spokeswoman on Wednesday in Herzogenaurach. Adidas was apparently concerned that the objection could be understood as criticism of the goals of "Black Lives Matter".
Black Lives Matter is a loosely organized movement that has grown in strength in recent years, particularly after cases of brutal police violence against black Americans. The Black Lives Matter Global Network Foundation was founded in 2013 by the originators of the movement and is considered influential among activists. She had registered her trademark design with three stripes in November 2020, according to the documents.
Adidas, on the other hand, is constantly fighting against alleged abuse of its rights to the characteristic three stripes. Since 2008 alone, the company has filed more than 90 lawsuits and settled out of court more than 200 times.
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