"the beer brand wanted to peddle worn – by mentioning Lars Winnerbäcks name."
"It got the artist to see red."
"– It may not do without permission, " says the artist's manager. "
"Lars Winnerbäck, 43, was one of his first clients."
"Luthier David tells the story in a commercial for beer brand Today - something that the performer does not at all seem to like."
"In a post on Instagram, write Winnerbäck he had not given the company permission to use his name for promotional purposes:"
"present my name in an advertising campaign for Eriksberg beer. I have not given my approval for it, I would never do. I do not advertise. My name is not for sale.”"
"Demanded that they should remove the commercial"
"Winnerbäcks manager Anders Larsson says that he has contacted the company behind the commercial. "
"– Carlsberg has visited that commercial for the moment is nedplockad. As I understood it, then they will remove it completely, which was what we wanted. "
"What have Winnerbäck himself said? "
"– He has responded that his name is mentioned in the advertising, for they cannot do without permission. Lasse is very careful that his name should not be mentioned in the advertising purposes. "
"”Must be based on a misunderstanding”"
"Henric Byström, communications manager at Carlsberg Sweden, confirms that they have removed the commercial for the moment. "
"– right now We have a dialogue with Winnerbäcks manager to find out what has been said and what has not been said. Until then, we have paused the campaign. "
"According to Henric Byström should the filmmakers have had a dialogue with the manager before the commercial was published. "
"– It must be based on a misunderstanding. We have no approval so we have no intention to continue to send it. We shall, of course, be sure to do right for us. "