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What men is of the essence in the retail trade

In no other professional field was the change in the gender distribution over the last decade is greater than in the Teachings of the retail trade. This reveals a view in the Figures of the Federal office for statistics (BFS): the ten basic courses, with the strongest shifts in the proportion of men and women will find three Teachings in the area of retail: the two-year apprenticeship as a retail assistant, as well as the two training as a retail specialist and retail specialist, with different priorities, management and consulting.

In the detail of trade apprenticeships, the proportion of men increased between 2010 and 2018, by up to 14 percent. Which is why the apprenticeship in the retail sector to this balancing of the sexes? André Monhart, the head of the Department of vocational, educational and career guidance in the Canton of Zurich, says: "We see here the result of a Superposition of many phenomena."

Since the digitization is. It changes the structures in the retail sector in a sustainable manner. Online shops and self-scanning are a threat to the specialty shops. According to the BFS trade disappeared in more detail in the last ten years, around 30’000. The existing trade is forced, to adapt it to new developments. The digitization changes the work realities.

André Monhart says that the digital transformation of the requirements in many Occupations have increased. In addition to the demanding KV-is the doctrine well-established in education and training in the retail trade life as an alternative way into the profession. "In the retail sector, more jobs are considered to be content and technically," says Monhart continue to exist today. Through new industry, the teaching is perceived to branches of students as diverse. The opportunity to complete a retail apprenticeship at a young E-Commerce company, has today not only for young women, but also for many young men attractive.

But it is not only the digitization is driving the change. The immigration does. "In the case of young, involved men of the sale enjoys a higher esteem," notes André Monhart. This higher value is reflected in the high proportion of foreign-born learners in the retail sector. Also Sven Sievi, Director of education for the Swiss retail trade, says: "In the retail sector, we have noted a certain tendency to more young men with a migration background."

An employee of the SportXX Outdoor in Zurich advises a customer about the purchase of a Velohelms. Photo: Alessandro Della Bella (Keystone)

A final reason for this might be the increasing competition. Because of the job loss in the retail sector, due to the digitalization, also affects the number of apprenticeship places. During 2010, 7173, young people have started an apprenticeship in this industry, have been of 2018, registering only 5941 tickets. In proportion to the men to make the Teaching job so more and more the race. And the, although more and more women are interested in technical professions.

Under the apprenticeship with the strongest growth rates in young women is also technical professions to be found on the front seats. In particular, female farmers, media specialist interior and computer science show higher rates of growth than their male colleagues. "In these Professions, a change takes place. However, the development is less strong, and the process takes longer than for men," says Helena Trachsel, the Director of the office for gender equality of the Canton of Zurich.

In the case of the fifteen Occupations with the largest shifts in the gender share is only four in which women's share has risen to be found. Gender parity seems to be in female-dominated jobs reached faster. Helena Trachsel is not surprised: "Young women have a more solidified role." In contrast, the young men were open. You opted for the professions that prepare them joy, instead of paying attention to classic role-images.

Created: 27.11.2019, 16:10 PM

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