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We want you to feel you selected
"”We want you to feel you selected”"

"the Swedish publisher about the new Aftonbladet Plus"

"Now is the time to discover the new Aftonbladet Plus! We have rebuilt, polished up, filled in and improved. Welcome to a new world of great journalism, tests & quiz, our main writers and inspiring reading."

"If you are one of our 250 000 Plus subscribers you have perhaps already noticed that Aftonbladet Plus is undergoing some changes. If not, you will learn to see more of it when new Plus now beginning to take shape in earnest. We have created a private residence for the Plus, a custom front page where all the content and great offers are collected and presented at a enormously much clearer way than in the past."

"Really neat it is, and it is important. But even more important is that it is comprehensible and understandable. I hope that all of you readers here get a better overview of what it actually means to be Plus-customer. We want you to feel you selected and that you really feel that you get more of Aftonbladet. Only you have access to all our journalism, and all of our offerings."

"Many of you have helped us to develop the new Plus to tell what are the important features, what you were happy with and what needed to be changed. The entire Plus-the gang – those who work with journalism, those who work with the technical development and those who work with how it looks – have listened carefully. Out comes a much fresher digital subscription service with a new and much stronger identity. The new Aftonbladet Plus is yellow as Aftonbladet and has got its own symbol, a plus of course! In addition, you will soon see that we found a private (well, almost private) verbs, which we will use when we're talking about Plus."

"Plus has been around for more than 15 years. When we launched the service in 2003, we broke new ground. Now is the subscribed digital journalism self-evident, both in Sweden and abroad. Aftonbladet is leading the way among media houses, with what perhaps is the world's largest customer base in relation to population. But today there is another long range of digital services based on subscription: movies, tv series, music and grocery bags. To our news service should be relevant and valuable, we must constantly challenge ourselves and develop the product. "

"Therefore, is also changing the content. You will also find a lot of our core business – the news transmission – in Plus. You will find several of our biggest profiles and most appreciated voices in the Plus. We have also added live sports from the world's best leagues, the exclusive rights that the Oscars – and now also a range of documentary films."

"Many of our Plus-readers belong to the most loyal Aftonbladet-readers. You go into many times each day and reading a large number of articles when you visit us. Now rewarded you with even more relevant content. More tests (you love tests!), new quiz (you love the quiz) and more of crimea, pleasure, health, motor and relationships (you love to read more). In addition, a long list containing Swedish-language text on the topics that engage most, written by some of Sweden's most skilled reporters. "

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