"Why specialsatsar New Aftonbladet Plus on tests and guides"
"...Sture Bjarnelind, 57, testredaktör at Aftonbladet Plus – that tests everything between the heaven and the earth."
"Why do we have so many tests in Aftonbladet?"
" Tests is a bit of the tabloid's soul and character, something of Aftonbladet's hallmark. We test everything, we have rapid tests and those that are more advanced and require time and a huge effort by the us. But the answer to why is well-mainly for that readers appreciate them."
"We test everything from the crushed tomatoes to the leisure boats and self-propelled lawn mowers. There are no boundaries?"
" No, it's only your imagination that sets the limits. We test it that the readers are interested in or that we think that they need to learn more about. Some of the tests we get help with. For example, we partner with the Advice & Knowledge that have completely different laboratorieresurser when it comes to identify, for example, toxins in the food."
"We test how much time, can't people figure out things themselves?"
" People can certainly find out very much by themselves, but it takes its time to self test 25 electric bicycles – and perhaps it is so tempting to buy the home and sample the 18 different béarnaisesåser. We do the work for the readers, then they themselves evaluate the results. Taste can of course differ, but we have very competent testers who can guide you to the right product."
"How many tests have we had in Aftonbladet?"
"– Likely more than 1 000. We have at least one to two tests a week."
"Have you yourself had the benefit of any of our tests?"
"– Yes, lots. An example is the vacuum cleaner at home, that would be both good, silent and cheap, according to our test. It is in reality also."
"don't the producers insane if we give their products the grade of fail for a single , then?"
"– We give minus also – for really bad stuff. We set the score for what we come up with. Though it is clear that we have a responsibility, the grades affect. I remember that some julskinkor not succeeded so well in our test last year was lying in the shops – and many were therefore given away to the homeless. In this way they came anyway, to benefit."
" We are not throwing around us the plus and minus anyway. Sometimes, in addition, the grades to be a matter of life and death, it comes to our däcktest that we do together with the professional testing company.. They are so costly that we share the cost with several magazines in Europe."
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"dissatisfied manufacturers threatened to sue us sometime?"
" No, I think not. But it happens that they hear and complain. Those who win use, on the other hand, often our testimonials in their advertising. We see this as a proof that we have a high level of credibility."
"But when it comes to so many different products, it is not easy to be the wrong some time?"
"– the Risk is of course. The logistics can be complicated sometimes, and as everywhere else it can sneak in the wrong. In such cases, we can fortunately go on the web and update and change. "
"What tests are the most popular?"
" It varies from year to year, but the robotic lawn mower, electric bicycles, and similar costly purchase always seems to be interesting. Fixed – a little surprisingly – is the taste tests sometimes sensationally popular, not at least one of the last, which was about the crushed tomatoes."
"What is the coolest thing we tested?"
"– For me it is awesome to get together a complicated test and gather good testers and experts. The coolest in recent years is probably our tests of electric bicycles. The interest 2018 was huge with miljöpremien. The test's logistics were complicated and it was quite cumbersome to get everything in place at the same time. But it worked, and therefore we made a new one in years – and then we had become a routine and so the job became a little easier. The same thing applies to the traditional 23-26 julskinkorna. It is not only to obtain them but they should also be kept cold until the test. Both of these are logistical challenges, but when we see that readers appreciate the tests so it becomes like a nice reward."
"finally, what do you want to test yourself most of all right now?"
"– One of those new hoprullbar tv that comes up out of the tv-bench when you press a button. It will be revolutionary to not have to have the tv there when you are not looking. But is it good? I want to know."
"Name: Sture Bjarnelind."
"Profession: Editor, Aftonbladet Plus."
"home: Apartment in the Kungsholmen district in Stockholm."
"Family: Married, three children."
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