Since 2010, Aldi in Denmark has lost over 1.5 billion. kroner, equivalent to almost 600.000 dollars on the day.
But that is certainly not the chain's top German owners to withdraw from the Danish discountkrig, as well as Norwegian Kiwi did for just under two years ago.
the business news - 28. apr. 2017 - at. 11:22 More than 100 stores are affected: Large Danish supermarket chain closes
- We have used the 2018 to analyze our stores and have come to find that there is a basis for a nice double-digit growth in the existing stores. In addition, we see further growth in the absolute butiksantal at around 60 shops, so we are going to stand with about 240 shops, says the Danish Aldi-boss Finn Tang to the Fødevarewatch.
He is in full swing to modernize the chain of stores. 50 of the 182 shops are already 'future-proof', as it is formulated.
The other 132 Aldier must be either expanded or moved to nearby locations. And, in addition, a number of new stores, which will ensure that Aldi again become a profitable, writes Fødevarewatch.
Aldi Denmark has introduced a strategy, the five so-called 'must win battles'
the focus is on fresh products, nice looking and inviting shop design, exciting spotvarer, a clear dissemination of low price and high quality, and a 'winning, who inspires and motivates'.
As part of the tremendous housecleaning closed chain in 2017 its 32 worst stores in Denmark, while the other eight were shut down in 2018.
the Back is thus 182, which must have the company of about 60 new. When they open the want Finn Tang not to come in with a bid of,
- It will be super great if we already are nicely on the other side of the 200 shops on three years, and we will be working hard for. But it is incredibly difficult to foretell, because it is difficult to have something concrete to hang it up," says Finn Tang to the Fødevarewatch.
the 10 persons employed in the Aldi works alone spot, where the many shops should be. This is done by analyzing, among other things indbyggertæthed and congestion
- And we have developed a software that we can use to find the good locations might be. Away is it is in dialogue with the municipalities, it turns out, though there is also on schedule is the opportunity to put a store in that location, " says Tang.
Read more about Finn Tang here.
Finn Tang, 52 years old, living in Odense
After the higher commercial examination and the diploma in accounting graduated bankelev in Varde Bank Cfo Vestfinans, Varde Bank (1990-1993)
chief financial officer + adm. dir. in Baldur, the Albani Breweries (1993-2000)
Managing dir. Lidl Denmark (2001-2016) Managing dir. ALDI Denmark pr. 1. september 2017
Aldi is one of the world's largest discount chains.
Alddi was the first discountkæde in Denmark
There are barely 2600 employees spread throughout the country, with 182 stores.
ALDI Nord Group has 5000 supermarkets in Spain, Portugal, France, Belgium, Holland, Luxembourg, Poland, Denmark and Germany where it is number 1 in the discount.