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Tøjgigant apologize: Is this sweater racist?

A black turtleneck and a hole for the mouth with red lips.

exactly what the design has created a lot of headaches for the Italian luxury brand Gucci, after the social media began to discuss it.

the Shirt, which has the full name 'Balaclava knit top black', is accused by critics to be the so-called 'blackface'.

the Term refers to the form of teatermakeup, which in the past was used by white actors or musicians to represent a caricature of a black person. Something which, today, is regarded as outright racism.

Why has tøjgiganten now excused the distinctive design in a message on twitter.

'Gucci apologize deeply for the violation, we have created with our balaclava-shirt in wool. We can confirm that the jersey with the same has been removed from our online store and all natural forreninger', writes Gucci, and continues:

'We regard diversity as a fundamental value that must be maintained and respected. And that should be in the front in connection with all decisions that we take. We are working hard to increase the diversity in our organization and wants to turn this case into an important learning for the Gucci team'.

the Sweater, which costs around 5800 crowns, as I said, been removed from Gucci's own stores. Earlier in the day, you could also find it at but from here, it is now also been removed.

Earlier in the day, you could get your hands on the reviled jersey on But from here, it is now also removed. Photo: Screendump

Many users on Twitter have compared trøjens design with cartoons of african americans.

- Balaklava-strikketrøje of Gucci. Merry black historiemåned, everybody, write the user Rashida.

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