Tilde de Paula's demands on TV4 – to lead the After five

"The Tilde de Paula's demands on TV4 – to lead the ”After five”"

"in the Past evening has flopped and closed down."

"It was Tilde de Paula Eby, 46, to set the requirements on TV4 before she accepted to lead the storsatsningen ”After five”. "

"the Channel must not put down the program directly if the audience does not deliver. "

"– I have been told This from our senior managers, " she says."

"She left the Show after 17 years. "

"On Monday, Tilde de Paula Ebys new current affairs program ”After five” premiered on TV4. "

"the Bet is transmitted between 17 and 19 on the weekday evenings, a tablåtid that the channel previously had a hard time to succeed with. TV4 has, in several stages, has previously wagered on live tv-entertainment during the early evening with the program ”Förkväll” and ”Vardagspuls”. Both have flopped. "

"But now think the channel in the format again. "

"Nöjesbladet tells Tilde de Paula Eby that she placed a clear requirement on the channel before she accepted to lead the new cancellation. TV4 had to promise not to immediately put down if the audience is not soared directly. "

" I hope that we get to test in a few years. You need a couple of years before you can even do a evaluation, I think. But it has promised, for it was one of my few requirements, that you must give us time. Then I have got to hear from our top executives. Ago exactly how long it is, I don't know. But I think we need it, " she says. "

"Asked family for advice"

"It seems to be a difficult tablåtid? "

"– It is a difficult time. It is perhaps the biggest challenge for us, that there is an established tv viewing between 17 and 19. It should be collected, driven home, gymmas, cooked food. But exactly the same challenge we were faced with Advertising when we started. There was no one who looked at the tv in the mornings, it was almost as if it was a bit ugly. And now it doesn't look like that. If we really do a good program, so maybe we can achieve the same thing at 17. You listen while you cook or gymmar, and so looking to the when it is somewhat. "

"the Tilde de Paula Eby thanked for themselves in the Lowlands at the end of november last year because she was eager to try something new. Just a few weeks after she decided to quit she was asked to lead the ”After five”. "

"The first thing she did was, as usual, to consult her husband, Thomas de Paula Eby, 38, and their four children, who thought that she should say yes. "

"– There is not a single project that I have not checked with them. I told him what it meant in action and in exposure. It is what I think kids need to be determine, how comfortable are they in that there will be an additional exposure? We must always have each other's backs in there, " she says."

"And”quite nervous”"

"the family Has said stop at some point?"

" No, you know, I have never heard it. They are very supportive, I have a nice four-leaf clover. The slopes always up to me to be one hundred per cent and have always done. But I think that it is very much about that, I also communicate. They have nothing to say. It is easier for them to be generous when they know that I care about what they think. "

"Just days before the premiere of ”After five” begins Tilde de Paula Ebys nerves make themselves felt, despite years of tv experience in the back."

" I have been quite nervous. What is really unnerving is that I'm going to make a fool of myself. All others have worked as ferrets in half a year and then I will go in and destroy everything. It would surely be boring. It becomes so when you work for something, you want to run only started. A little bit of that: now we are sending! "

"”After five” has premiered on TV4 on the seventh of January. "

"TV4's new afternoon schedules that are sent between 17.00 and 19.00 in the evening during the week."

"To catch up what has happened during the day and tie up nyhetsdygnet on TV4. Interviews, debates and elements are interspersed with liverapporter from the field. "

"the Programme is led by Tilde de Paula along with sidekicken Axis Pileby."