"Vote for your ”favorite”"
"the Margarine with palm oil, nutritionally worthless water or vegetable juice without vegetables.n”the Year matbluff” price is no operator in the food industry want – and right now you can be with and vote for the most misleading product 2018. n– We usually send a diploma to the winner, but we never hear a thanks for it, " says Björn Bernhardsson, which organizes the competition. "
"Coop Authenticity, organizes for the fourth year in a row antitävlingen ”this Year matbluff”. "
"During the year people can nominate products on the Genuine product's website where you may justify why a product ought to be appointed to this year's biggest scam. In the year 120 products nominated. "
" We have looked at all and taken away those who can not be with that they may are extremely local, very small, or belongs to a temporary range. We took out the 17 strong candidates, which we took to a jury selected the five finalists, " says Björn Bernhardsson, director of the Genuine. "
"Those who compete on the non-coveted first place is Light original, Glacéau Smartwater, Garants organic cold-pressed juices, Juice guanabana pineapple and the Oatleys even young weight natural. "
"Vote for your ”favorite”"
"Until 21 January, the Swedish people vote for the product they want to ”win”. "
"– They are different and bluffs in slightly different ways. They are a little bit, but it happened to be a little theme drink of the year. "
"the Staff of the Genuine is sure to be impartial, but Björn Bernhardsson lift up a part of the comedic things about the products. "
"– Juice guanabana, for example, that the manufacturer really is committed to be in the 0.003% of the real thing when it does not have significance, whether for taste or nutrition, because the taste is from the flavoring. "
"– A single guanabana weighs about one kilo net, it is enough to 66.000 bottles. Which is about as much as the whole of Karlskrona municipality's inhabitants. "
"From the business side, it tends to be quiet after the nominations. "
"– They react, never by to hear us, it has probably not happened. Some would probably just that it's going to blow over, and some go out with a disclaimer or explanation. "
"do you Think they get bitter?"
"– Yes, I think absolutely."
"Björn Bernhardsson believe that the competition has a strong impact on food manufacturers. Of the fifteen finalists that have existed through the years, so there are only four left on the market in the same way as before. "
"Here you can see the year five ”largest matbluffar” and read the Genuine product justifications. "
"”More palm oil than oilseed rape”"
"The”classic lättmargarinet Light boasts canola oil and buttermilk in several places on the packaging: ’Made with Swedish rapeseed oil and flavorful buttermilk’. Moreover, it is decorated with rapsblommor. It also highlights that the margarine is produced in Sweden. First, in the small print at the back one can read that the main ingredient, besides water, is the far more long-range and of both environmental and health reasons, contested the palm-oil.”"
"Glacéau (Coca Cola) Smartwater"
"”Expensive, cumbersome and stupid”n”In contrast to what the name suggests, this is water, which is owned by läskjätten Coca-cola, in no way smarter than other bottled water. Production takes place only in a complicated way. First ’ångdestilleras’ plain spring water or mineral water, depending on the factory, in order to remove the naturally occurring minerals. Since the added minerals instead of artificial means. The process is nutritionally useless and with a price of 40 sek per liter is often several times more expensive than odestillerat spring water or mineral water. The transports from the factories in the Uk and the Netherlands cannot be said to be very smart.”"
"”Most apples in the grönsaksjuicen”n”the Name ’Organic cold-pressed vegetable juice’ attracts many health conscious. On the front counts the beetroot, celery and fennel up and the mark depicted below. Nowhere on this spansktillverkade juice suggests that this juice would contain anything other than vegetables. But in fact the about two thirds of the considerably less sought after apple juice. The proportion of fennel is just 0.08 per cent.”"
"Only 0,015 grams of guanabana”"
"”By name " to judge, one would think that this crush was flavored with guanabana. And it contains actual puree of this tropical fruit, but only 0.003%. Thus, three tiotusendelar or 15 milligrams per bottle. The puree of one single fruit is sufficient to 66 000 bottles. It is, of course, far too little to give the drink some taste. The extremely small amount of puréad fruit is just there for show, to trick us to taste not only the is fake with aromas, when in fact it is just fake with flavourings.”"
"Oatley even young weight natural"
"”With avdödad syrningskultur”"
"”Yogurt has a live bacteria culture. For some, it is one of the reasons why you eat it. When making plain yogurt is pasteurized the milk before the are leavened with lactic acid bacteria. It is even forbidden to pasteurized our product after syrningen, because bacterial culture, then destroyed. Even young weight is an attempt to imitate the yoghurtens texture, taste and area of application, which, of course, the name alludes to. However, it is ultrahögpastöriserad after syrningen, which means that all the bacteria are dead when it ends up in the frukosttallriken.”"