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The liberals ' embarrassing miss – had to delete the campaign
"The liberals' embarrassing miss – got to remove the advertising campaign "

"yesterday, la the Liberals out a campaign on their social media that quickly got shut down. "

"It went a little too fast," says Eric Aronson, the Liberal communicator."

"yesterday, la the Liberals out a campaign on their Facebook, Instagram and Twitter. The campaign was about saving the climate by taking the train instead of drive or fly to various destinations in Europe. In the pictures, it was:"

"”To book a train to Paris should be as easy as to book a train to Piteå”"

"But after just a little while began comments coming in and the Liberals had to take down the postings. The reason for this? Piteå has no train station. "

"It went a little too quickly”"

" We realized soon after the publication, when we got the comments. We simply made a mistake and thought that it would be possible to take the train to Piteå. But there are only freight trains there, says Eric Aronson, the Liberal communicator. "

"He says that it went a little too fast when the pictures were made."

"– We took Paris, and thought to Piteå sounds good. It is a beautiful alliteration but it had to be replaced pretty soon, " laughs Eric Aronson. "

"Now, have the Liberals changed Piteå against Mjölby and Paris to Madrid."

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