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The greatest on Instagram – bourgeois feminism Ebba Busch Thor strategy

the wedding guests were dressed in pajamas when influeraren Margaux Dietz, 28, was married last month.

To their 325.000 followers on Instagram promised the bride a surprise: the couple would tie the knot by Ebba Busch Thor. Dressed in full white suit stack to the party out among the checkered pyjamasarna.

Margaux Dietz is followed to a large extent, by young women, an audience that Ebba Busch Thor claims to have succeeded in tying themselves and the Christian democrats over the last year.

In the parliamentary elections in september, the Christian democratic party 6.3%. The latest measurement from the DN/Ipsos shows that the confidence of the party has almost doubled and now stands at 12 per cent.

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the most popular party leader on Instagram with more than 70.000 followers. But at the end of the year, something happened. In less than a year, KD-leader received 80.000 more people to follow her photos and videos, just blew she the level of 100,000 followers. According to Busch Thor and the people in her team, she runs their account itself, without the involvement of communicators and civil servants.

" I think Instagram has become a channel where I can get permission to be the mom at any time that is proud and stuck all over my cute and lovely kids. But where I also share with you my job and my community involvement. A great many women use the Instagram on the way, " says Busch Thor sitting in a blue sofa on the christian democrat's office in the Old town.

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Many feminists put a far too narrow concept of how to look at gender equality. For me it is not a statistically evenly outcome where it becomes 50/50. There are equal opportunities, rights and obligations for men and women. But also see that it can be different, taking in broader values and dimensions than just the economic for example, " says KD-leader.

She thinks that the left's feminism has presented solutions that are ”extremely supranational”. The issue of career and the labour market is an important part of the Ebba Busch Thor's feminism and tangential to the Christian democrats, the classic question of a family.

to call herself a feminist: ”No, I am a christian democrat, it is enough that we label”. For a few weeks, she launched a new feminism in an opinion piece in the Aftonbladet newspaper. Busch Thor tells us that the idea for the article came from a follower on Instagram who wrote to her and requested involvement in various women's issues. But the party does not want to call it a conservative feminism.

– In the 80's when many men made a career, had many families, a classic division of labor, the woman is at home, it is she who takes the responsibility for home and children. And then tell the man goodbye on Monday morning and not seeing the children again, for a Friday afternoon. A great many women today want a career, but not in the way, " says Ebba Busch Thor.

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" I think it shifts and it changes with each day that passes and I think that overall progress is moving in the right direction. I think women get more tools and better support to the situation, where you've been outnumbered and been able to turn the intergenerational to an advantage.

During the election campaign, it emerged that information about Ebba Busch Thor had asked to be the minister for gender equality in a alliansregering. The data was met by strong criticism from political opponents. A L source said that ”it would be like to give Jonas Sjöstedt finansministerposten”.

Johan Ingerö is policyansvarig in Ebba Busch Thor's staff and works to tie together the KD-the leader's message with the christian democrat political issues.

the Strategy behind Busch Thor's success in the election year was about to bite and stick to issues, when other parties were busy to speak form a government, " he says.

Her success was not immediate. But she had a good position, she is expressing himself intelligibly, and filling, but it has taken a few years for voters to get to know a leader. During the election year got voters to open their eyes to: ”here is a leader who does not spend all awake time to talk about who should cooperate with whom,” says Ingerö.

if a new bourgeois feminism is not the soul. Earlier in may, she received harsh criticism by the minister of finance Magdalena Andersson (S) who argues that the Busch Thor does not combat the structural bases for inequality in society.

" Ebba Busch Thor talking about that you should be able to make free choices. But she forgets that the selections are made in a structure that pushes both men and women. Is there any time in life there is cultural pressure on the individual to fit into the traditional pattern is that when you get married and have children. To then say that it is just up to the individual to be able to break them for me is not feminism, " she said to the Swedish newspaper svenska Dagbladet.

social insurance Annika Strandhäll (S) and more others have accused the Ebba Busch Thor to mislead on the statistics after KD-leader asserted that 100,000 women a year are subjected to rape or attempted rape. The figure comes from the national Crime prevention council national trygghetsundersökning where 2.3 per cent of the women responded that they had been subjected to serious sexual offences over the last year. Something that gets about 100,000 if you hit it out on the entire population. The survey is done to try to estimate the fraction of the total. The number of actual polisanmälningar of attempt to rape and rape was last year around 8,000.

– We see that we have a greatly increased confidence in the gender. I think that is why the social democrats have attacked the us in just the issues in the recent past. Ebba hit a nerve when she brought up the issue of rape, we took it up and got heavy criticism for that we say that this is the big issue of gender equality, " says Johan Ingerö.

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Ebba Busch Thor is one of the many women with conservative views who, during the past years taken an important place on the social media in Sweden. The development has been going on for several years. DN could in september show that the facebook pages that promote issues as anti-racism and vänsterfeminism take all smaller place in the social media then 2014. Instead, sides with the conservatives and even invandringskritiska message received more and more likes and shares. 2014 was a Feminist initiative, by far the biggest party on social media. Today is the Christian democrats several times greater than the Fi on Facebook.

and a senior lecturer at Uppsala University.

" Long have the gender in a Swedish context, been a clear feminism that is liberalfeministisk or radikalfeministisk. One of the two or a combination of it. The Ebba Busch Thor doing is trying to tackle gender issues from a different direction, " says Zetterberg.

He also says that in political science in Europe studied the concept of ”conservative women” and their efforts to influence policy on gender equality.

" Ebba Busch Thor trying to talk to the women and men who have not purchased the type of recognition of the problem of gender equality as the S, V, or Fi have had. You can see that there has been a greater mobilization from a conservative hold in these particular issues. The role to be the ”who speaks for women” markets opened to competition. I think, above all, it is the phenomenon of Ebba Busch Thor is an example. And as we have seen in research over the past decade, " says Pär Zetterberg.

He also says that huvudstriden is precisely about that a large portion of voters have not felt at home in the feminist debate.

" And where might the conservative women find voters simply. Voters who feel ”she is talking about me, about issues that related to my situation and my everyday life”.

" I think that all ideologies feel good to get resistance. I think that it will be short-term challenged but in the longer term it will feel good, " says Pär Zetterberg.

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