The government appoints the inquiry: Spelreklam can be equated with alcohol advertising

Civilminister Ardalan Shekarabi gave earlier in the spring the gaming industry an ultimatum: self-regulate the strong and aggressive spelreklamen, otherwise take the government coercive measures.

The last march left the industry a joint action plan but the minister was not satisfied with the measures. Now he presents the government's action plan for how the much-criticized advertising should be stopped.

the Industry came back with a self-regulation, but our assessment is that it is not sufficient and will not lead to a noticeable improvement, " says Ardalan Shekarabi at a press conference.

will give an inquiry to identify what changes need to be made in the regulatory framework to control spelreklamen.

Measures that are to be made applies to both the design and scope.

"It could be that we are faced with the same rules as we have for alcohol and tobacco advertising," says civilministern.

That is to say, requirements on the ”special moderation”, instead of ”moderation” as the current spellagen says.

he mentions is clearer information about the risks and how much money you can lose on gambling.

– There are actually also an opportunity for the investigator to propose a total or partial ban of spelreklam, " says Ardalan Shekarabi.

Several of the listed spelbolagsaktierna has lost after the news. Betsson was at lunchtime, down 4.7 per cent. Global Gaming, which, among other things, is behind the Ninja Casino, has fallen 12 per cent on the stockholm stock exchange during the day and Leovegas was down by around nine per cent shortly before 12.30 pm on Wednesday.

the Article is updated.

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