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The consumer ombudsman is suing the blogger Kenza

Kenza Zouiten have according to the COW, made a number of posts in social media about the sunglasses of a particular brand, but all the posts have not been marked as collaborations.

After a trip to Zanzibar with other social media profiles, and representatives of the glasögonföretaget published Kenza Zouiten several posts on his blog, on Instagram, Facebook and Youtube. The first postings published missing reklammarkering, according to KO.

”this is a relatively new and large advertising market and, therefore, is a COW that it is important for both the industry and consumers to get guiding decisions in this area. It should be clear both for the companies and followers are what applies,” says Gunnar Wikström, processråd at the COW, in a comment.

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