The capital of the music : Sony Music comes to beautiful mountain

A normal working day, around noon. Not just sunshine, but also no bad weather, no one would voluntarily be trusted on the road. Nevertheless, the low tide prevails in the operation of the business, on the corner of Potsdamer Strasse 125 / bülow street – the former Berlin main address of the Commerzbank, the future of the entertainment giant, Sony Music. Some preparatory work is already underway, and the first scaffolding. The two young women, waiting there in vain on the clientele, would be protected against downpours. Bored of you toddling back and forth, straightening the hair, plucking at the short skirt. Everything helps nothing: the dead pants.

returning to the Spree

past, present, and future – here it is, so to speak, to visit in a nut shell. The future so far, more than mental projections, to architectural drawings coagulated declarations of Intent, the spirits, through the media and also by the heads of their users, since the Munich resident, music entrepreneur, announced on Tuesday their return to the river Spree. The presence as not just glamorous, but also not too dreary everyday lives on a street that has seen better as well as much worse times. Which is not, in the meantime, calmed down even traffic, even if you realize this, you again after a long time walking along the shore, a lot. And the past, as a corner of the inner collar as the two young women at the future headquarters of Sony Music to the streets not only were that it's rather shaped like in the years before the fall of the wall, and for some time afterwards. As a man, had to be late to fend off in the evening from the publishing buildings of the Tagesspiegel, the U-Bahn zustrebend, sometimes unwelcome advances with the note, it is only his work to go here. If you vouched for is not even the case – on a question went past, as inside, a shot was fired, as the police reported later, met his goal actually trusted Locally.

relics of the rotseidenen past

That was in the "beer heaven", at the corner of Pohl road, the offer of the hotel only insufficient circumscribing Name, unlike the competition, the "Coquette" was called, "dance-beer-Bar Romantica" or simply "Sex". The Potsdamer Strasse, that was 30 years ago, a Synonym for a living, but not just attractive and, indeed, the dreary mix of Sex, drugs, neediness, by the tamper sets the scene of the house, honourable Turkish fruit and vegetable merchants and also a bit of bourgeois normality. The need was reflected for example in the unofficial name of "social Palace", which had been missed on the site of the old sports Palace resulting concrete mountains.

a gleam of Hope for the dilapidated road, there was from time to time after the turn, we sat on the radiance of the new Potsdamer Platz, which was enough but on the Landwehr channel. Only since about ten years, the picture has changed, from the shabby Potse once, while no second Kurfürstendamm, but a mixture of diverse, bright, shining. As the glass Palace, Sony Music is now by the conversion of the old Bank building to sit down, as the sparkling final jewel in a necklace of shiny stones. Even if, in between, still some relics of the grey, or rather, rotseidenen past find on the corner of Kurfürstenstraße, or the table dance-Bar, "Golden Dolls" near the lützow street as the Sex Shop "LSD".

Real break in the North-Eastern part of the road

The Potsdamer Straße, which is about three kilometers of Asphalt, from about 30 000 cars a day, the connection between Kleist Park and Potsdamer Platz drive. Two opposite poles, the road itself, such as the development of the city. The Kleist Park, the monument-protected catheter dawns still clean the house, since there 2008, the BVG management and also the later users of the protection of the Constitution are stripped. After all, it's supposed to be there in the not-too-distant future, re-animated, if the building is renovated in the first place and, as planned, the administrative court is drawn in. In the main Committee of the house of representatives is soon to be topic.

In this South-Western part of Potsdamer street seems to have not too much changed in the last two decades. The remaining old buildings from the Imperial period with its present facade of jewelry look at least as decked out, has dug deep into the paint pot, which has usually by return of post on the rent. A structural change, as can be read also on the simmering dispute to the two youth facilities "PallasT" and "Drugstore". The actual break has played in the North-Eastern part of Potsdamer street between Bülow and lützow street. A patchwork of Old and New, cheap, stylish, hip and chic is inspired by the colorful blend that will move further upwards, high as the price, especially if the clientele of Sony Music populated the sidewalks.

galleries, Restaurants and fashion shops with a claim

not true, everywhere the mixture, take the LSD in the old building of photo from Wegert at the elector street and Woolworth directly opposite, in the meantime, as relics of a distant past, while others, Staroske also well-established businesses such as the butcher or the Joseph-Roth-Diele still good in the new time. Others have already had to Dodge, the devotional download the "Ave Maria" in the lützow street, fortunately, not too far from the old location.

But in part to recognize the road. You'll just have a piece like the old days of level terrain between Pohl and lützow street. Especially in the middle Segment of the building ensemble, the compressed architecturally at least, Herma, always a little bit of temporarily affected, the stylish "Sticks 'n' Sushi"-Restaurant with Japanese-oriented cuisine. In addition, the milliner Fiona Bennett has her Store, and to the left of the drive-through, where previously the reception of the newspaper house was, is now a business for glasses fashion, right next to a fancy Café. Also in the backyard, where Newspapers were printed, fashion and more, as you can expect from a Site that now bears the proud name of "Mercator farms",. In the vicinity you will find art galleries, Restaurants and fashion shops with all the branches of trade which offer not only products, but at the same time, Lifestyle, and even in the equipment a certain way of life.

winter garden-managing Director, welcomes the new addition

And the change goes on, such as the "winter garden", directly opposite the old daily mirror complex, about the now, not the Name of the newspaper, but of the Variete theatre emblazoned. Once under the name of "Quartier Latin" is as legendary as dingy Rock and jazz temple for the musical the midfield, the house is after a game as a "quarter" of 1992 to the winter garden, since 2009, with the current operator, the Arnold Kuthe Entertainment GmbH.

winter garden-managing Director Georg Strecker welcomed the new arrival from Munich, the Potsdamer Straße expressly; finally, the influx of Sony Music mean something like the continuation of your own work, go for it here as there is culture in the broadest sense. Also pleased him that such a big Player to come to Berlin and then a location such as the Potsdamer Straße to choose, what would have been a couple of years ago is still hard to imagine. On the other hand, you have to be careful with the gentrification, the long-Established for the sake of, because not everything should be erased.

Berlin instead of Munich, Sony Music Headquarters moved to Schöneberg

Worry about your own house straightener is not so: In the property will still being invested. You've got a basement to the yard, and in the new rooms toilets are not only high in utility, but also the value built-in. The rather small kitchen was, to the extent that it allowed the space, is increased, cooling houses, and the yard was even designed with a glass roof protected from the rain, the winter garden is a kind of winter garden missed. Everything is classy, chic, here, too, but it is still by no means. In the Potsdamer Straße these days, this is a typical condition.