press release was yesterday. In the meantime, parties and ministries to bring their political messages via Facebook & co. even under the choice of the people. Journalists, but also some politicians see the critical.
If this is a Ministry set up a "Newsroom", but did not want to call, then it comes out at the end of The "news-room" - Yes, in the Ministry of transport press and public Relations really means. "News-room" on the signs pointing to the office on the ground floor. Huge screens on the walls, 14 jobs for press officer and Social Media professionals. Here, classic press work, says spokesman Ingo Strater, but also much more: In the house there were many stories they wanted to tell and in formats converting.
For example, explanatory videos for platforms like Instagram, the citizens-question round "Grill denied the scouring" or the "duck of the day", where the Minister, with a large plastic duck under his Arm, messages messages. This is modern communication with the Authorities, says spokesman Strater and assured: "We take away the traditional media." But that is exactly the fear.control over the images and messages
An Interview with the new CDU-Boss Annegret Kramp-karrenbauer, made last week, when journalists ring alarm bells. She praised the so-called Workshop of the party to the refugee policy explicitly as a model for the future. This event was open to the public, but not open to the press. Means that The CDU is not sent pictures via Livestream, journalists were allowed in the room. Kramp-Karrenbauer was prima - quote: "We were all right about the images, we have produced the message himself. In this direction it will go next."
a year Ago, the AfD had arranged with the idea of a "Newsroom" for excitement, she wanted to be independent of the traditional news media. "Unfortunately, too often we have the feeling that is not properly reported, or that the 'gap of the press' is made that much missing," says Jürgen Braun, one of the AfD group Manager and is responsible for the media appearance on the website of the group, on Facebook, on Twitter, etc. There is a separate, small TV Studio, a professional Radio speaker. The Whole course of prima, says brown, and tells of hundreds of thousands or even millions of clicks for Videos like the one in the group boss, Alice rye was the case of the killed Susanna. Unofficially, you can hear it on the AfD, but criticism of the "the Newsroom": He will deliver, for example, to the little-researched topics.
The so-called Workshop of the CDU journalists had to stay outside.journalists must be operating in the rear
"Newsroom of the future" in Berlin Political do now some. In the SPD party headquarters, they call their press and public relations Department since 2016. The Union group is building a, the SPD parliamentary group a "Newsdesk". Also, the Foreign office announced its press and public relations Department of "the Newsroom". He uses classic Sends, but, increasingly, new media. Travel journalists have to wait sometimes, because the Minister Heiko Maas records the first Content for Instagram.
"I see that as what device out of the Lot, if now politics is trying to be the own television channel, own radio channel or newspaper," warns Michael Kellner, the chief Executive of the Green. No "the Newsroom", but even without the name you make use of the new media hardworking, with Videos in which the Green staff will have their top people questions from Twitter users. But the Green stress: an Interview with the traditional media will canceled; closed the event with party-controlled Livestream will not give it to you. Annegret Kramp-Karrenbauer has tweeted, according to the journalists ' criticism, by the way, independent, free, critical journalism is to her heart. What this means for your Newsroom-plans - to do this, the party wanted to give Central any information.
concept of "the Newsroom" - As the policy of your press work
Sabine Müller, ARD Berlin
21.03.2019 09:47 PM
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